Cruise operator Cunard is intensifying its outreach in the North West, aiming to engage over 250 travel agents across 70 stores during its largest national sales campaign to date. Scheduled from September 16-20, this initiative coincides with CLIA Cruise Week and involves a seven-member team delivering in-person updates.
The sales campaign includes visits to three key travel agent head offices in Chorley and Ipswich. This provides an unprecedented opportunity for the team to interact with more agents than ever before, thereby strengthening stakeholder relationships.
Tom Mahoney, Director of UK Sales at Cunard, remarked, ‘We are as committed, as ever, to supporting our travel agent community and working together to create unforgettable experiences for our mutual customers. These visits are a brilliant opportunity for the Cunard team to learn more about the issues impacting our travel agent partners, whilst providing key brand insights and enhancing stakeholder relationships.’
He further added, ‘Our dedicated sales team will be working tirelessly to showcase our extraordinary Cunard fleet and unique on-board experiences. The future of luxury travel is incredibly bright, which is why we can’t wait to get on the road and bring our new propositions to life.’
To support agents who may not be able to experience Cunard’s iconic fleet firsthand, the company offers its Shine Rewards Club website. This platform serves as an information hub for each ship, providing comprehensive details about destinations, life on board, and detailed deck plans. Additionally, a ‘New to Cunard’ area on the platform caters to agents who are new to the brand or in need of a refresher. The content includes information on fare types, global destinations, and examples of drinks and restaurant menus, as well as the award-winning entertainment options available on board.
Cunard’s extensive sales campaign underscores its commitment to fostering robust relationships with travel agents and enhancing the luxury travel experience. By providing valuable insights and resources, the company aims to support its partners and enrich the overall customer journey.
