Acosta Europe has announced a strategic move to acquire Dee Set Group, a prominent field marketing services provider based in Staffordshire and North Wales.
This acquisition marks a significant milestone for Acosta Europe, positioning it as the UK’s most comprehensive agency provider, offering multi-channel digital and physical field sales solutions to retailers and branded manufacturers of all sizes.
Acosta Europe, a unit of the Acosta Group, has strategically acquired Dee Set Group. Dee Set, headquartered in Stoke with operations in North Wales, has established itself as a leader in retail and field marketing services. This move enhances Acosta Europe’s capabilities, making it the foremost provider of digital and physical sales solutions in the UK.
Ian Forshew, SVP and group managing director of Acosta Europe, stated, “We are bringing together two scale players in the retail and field marketing services sector to provide our clients comprehensive, flexible, and innovative solutions that meet the needs of a dynamic UK retail market.”
The combined entity will benefit from shared resources, providing flexibility and enhanced capabilities for both Dee Set and Reach.
Forshew emphasised the company’s commitment to a seamless transition, ensuring consistent and top-tier service across the organisation.
These capabilities position Acosta Europe as a unique entity in the UK market, offering unmatched services to retailers and manufacturers.
She added that the combined capabilities of these agencies reinforce Acosta’s role as a global end-to-end sales and marketing leader.
The organisation is dedicated to providing innovative solutions that cater to the dynamic needs of the UK retail market.
The acquisition of Dee Set Group by Acosta Europe marks a pivotal moment in the UK retail and field marketing landscape.
With enhanced capabilities and a comprehensive service portfolio, Acosta Europe is well-positioned to lead the market and deliver exceptional value to its clients.
