Ultrahaptics is revolutionising vehicle controls with virtual buttons. These buttons utilise ultrasound to mimic physical sensation, enhancing safety and usability.
Emerging from the University of Bristol, this technology transforms how drivers interact with their cars, catching the attention of car manufacturers worldwide.
Innovative In-Car Controls with Ultrahaptics
Modern vehicles demand advanced control interfaces. Ultrahaptics provides a unique solution with virtual buttons that use ultrasound to create tactile sensations. This technology allows drivers to interact with their vehicle’s controls without needing to press physical buttons. It enhances ease of use and safety by ensuring drivers keep their eyes on the road.
The technology originated from a groundbreaking project by Tom Carter at the University of Bristol. After years of research, it transformed into a revolutionary product. Car manufacturers globally are adopting these virtual buttons, recognising their potential to redefine user interaction in vehicles and contribute to safer driving conditions.
The Technology Behind the Sensation
Ultrahaptics employs ultrasound waves to project sensations onto the user’s hand. This process simulates the feeling of pressing a button that is not physically there. As users interact with virtual controls, they receive tactile feedback that mimics the sensation of actual button presses, without any physical touchpoints.
This cutting-edge technology necessitated years of development, drawing interest from many sectors, primarily automotive. By delivering touchless interaction, it improves in-car safety by decreasing the necessity for drivers to divert their attention from the road.
The Journey from Concept to Market
Tom Carter’s journey began in academia, but his vision extended far beyond research. Over seven years, his PhD at the University of Bristol developed into the core of Ultrahaptics’ technology.
CEO Steve Cliffe joined Carter, sharing a vision to commercialise this groundbreaking tech. Their combined efforts and strategic direction propelled Ultrahaptics from a research project to a business imperative for vehicle manufacturers worldwide.
Despite challenges, their innovative vision and persistent efforts led to significant investment. Such backing underscores the confidence investors have in Ultrahaptics’ potential to transform human-technology interactions.
Investment and Growth Trajectory
Securing financial backing was crucial for Ultrahaptics. Initial funding came from IP Group, a leader in supporting university-driven ventures. This relationship catalysed the company’s expansion beyond its academic roots.
Ultrahaptics exceeded fundraising expectations, garnering £10.1m initially and subsequently raising an additional £17.9m. These funds fuelled the company’s growth, allowing it to explore markets in virtual and augmented reality, signifying a bold step towards diversifying their application areas.
Applications Beyond the Automotive Industry
Ultrahaptics’ virtual touch technology extends beyond cars. It holds significant potential in fields like virtual reality, where touchless interfaces can enhance user experiences by providing nuanced feedback in digital environments.
Its applications in diverse sectors highlight the versatility and adaptability of the technology. As industries seek to provide intuitive and immersive user experiences, ultrasound-based interfaces have emerged as a forward-thinking solution. Ultrahaptics is well-positioned to influence how users engage with both real and digital worlds.
Overcoming Challenges in Tech Development
Innovation often faces financial and technical barriers. Ultrahaptics overcame these hurdles by attracting substantial investments, enabling continuous development and refinement of their technology.
Despite being based in the South West of England, away from the traditional tech hubs, Ultrahaptics attracted global attention, solidifying its status as an industry pioneer.
Future Prospects for Ultrahaptics
With its robust funding and innovative tech, Ultrahaptics is poised for a bright future. The company aims to expand its reach in the automotive and other sectors globally, continuing to innovate in interface technology.
Ultrahaptics stands at the forefront of interface innovation, reshaping our interactions with technology. Its success story, marked by significant investment, points to a future where touchless interfaces become standard.
As it continues to evolve, Ultrahaptics promises to influence digital interactions across various sectors, setting the stage for a more seamless and intuitive tech ecosystem.
