The Insights Family, a global authority in market intelligence for children, teenagers, parents, and families, has bolstered its presence by expanding its teams in both London and New York.
Headquartered in Manchester, The Insights Family has announced significant growth following major investment from BGF, widely recognised as a top investor in the UK and Ireland. This investment emphasises the firm’s commitment to enhancing its global footprint, with the United States taking a central role in its international expansion.
Integral to this expansion are the recent appointments of Joe Timson and Greg Dagger to the executive team. Timson, with over 15 years of experience in research technology, has been named executive vice president of revenue and is tasked with guiding the sales, customer success, and partnership teams. His professional history includes notable tenures at GWI, Zappi, MediaProbe, Kantar, and Loops, where he was instrumental in assembling high-performing go-to-market teams focused on driving customer impact.
Greg Dagger, appointed as vice president of customer success, brings over a decade of expertise from his 12-year career at YouGov. In his new role, Dagger’s proficiency in aligning client needs with commercial strategies is expected to be crucial in shaping the company’s go-to-market approach and reinforcing its value proposition to its extensive client roster.
Timson expressed his enthusiasm about joining The Insights Family during a pivotal growth phase: ‘I’m excited to have joined the team at such a critical time in our growth journey and am eager to expand our team in London to maintain our connection with key media and licensing communities. In New York, I’m equally thrilled to welcome experts like Ryan McGilvray, Grace Forrest, Carolyn Goletz, and Christie Crossman. Their combined expertise will undoubtedly enhance our services to US clients and allow us to fully leverage the North American market’s potential.’
CEO Tom Williams echoed this sentiment, stating: ‘Our decision to establish teams in London and New York is a strategic move aimed at better serving both the US and UK markets. This aligns with our mission to offer unmatched insights into the children and family sectors, and fortify our service capabilities for clients including Hasbro, PBS, Viacom, and Warner Bros. Discovery.’
Additionally, The Insights Family has recently formed partnerships with Crunchyroll and The Roald Dahl Story Company. Crunchyroll aims to utilise the firm’s deep understanding of the anime audience to solidify its position as a leading anime streaming service globally. Meanwhile, The Roald Dahl Story Company will leverage real-time data to better understand current children and family demographics, enabling it to develop its brand and marketing strategies effectively and engage new generations of fans through various touchpoints.
With these strategic expansions and partnerships, The Insights Family is well-positioned to enhance its services and strengthen its market presence in both the UK and US, providing unparalleled insights and supporting global clients in innovative ways.
