The award-winning football podcast and YouTube channel Undr the Cosh has entered into a new partnership with Sport Social Podcast Network. This collaboration is set to enhance both the podcast’s reach and revenue opportunities.
Undr the Cosh has consistently secured a spot in the top 10 podcast charts and is known for its engaging and insightful football content. This partnership aims to take the podcast to new heights by leveraging Sport Social’s expertise in sports audio.
A New Milestone for Undr the Cosh
The partnership with Sport Social marks a significant milestone for Undr the Cosh. As Europe’s largest sports-dedicated podcast network, Sport Social brings extensive experience in commercial growth and fan engagement. This alliance promises to benefit both parties, offering Undr the Cosh access to broader advertising deals and new listener engagement through marketing campaigns.
Sport Social currently collaborates with major brands and rights holders, including Sky Bet via agency EssenceMediacom and Visit Barbados. Their extensive network and expertise will support Undr the Cosh in reaching new audiences, enhancing both its online presence and live show attendances.
The Hosts Behind the Success
Undr the Cosh is hosted by former professional footballers Chris Brown and Jon Parkin, along with award-winning writer and comedian Chris Brown. Together, they provide a captivating mix of humour, insight, and expert analysis on the world of football. Their rich background in the sport and media has helped the podcast build a loyal and passionate fanbase.
Chris Brown said, “Joining Sport Social feels like a great match for us, especially because of their expertise and passion for sports podcasting and connecting with sports fans.” This statement underscores the podcast’s commitment to delivering content that resonates deeply with their audience.
Strategic Benefits of the Partnership
Becoming the exclusive advertising sales partner for Undr the Cosh, Sport Social will manage advertising deals for the podcast’s YouTube, social channels, and live shows. This strategic move ensures that advertising efforts are both effective and relevant to the audience.
Additionally, Sport Social will assist in engaging new listeners through targeted marketing campaigns, including radio advertising. This multi-faceted approach aims to boost the podcast’s reach and solidify its position in the competitive sports podcasting landscape.
Growth and Expansion Plans
This collaboration aligns with Sport Social’s ambitious growth plans, which focus on supporting a global roster of creators, brands, and rights holders. By leveraging the power of podcasting as a multi-platform content generator, the network aims to unlock new opportunities for all its partners.
Sport Social’s recent expansion into France, where it partnered with consulting and production agency Freakkick, is a testament to its commitment to growth. This international presence will undoubtedly benefit Undr the Cosh, providing access to a wider listener base.
Market Trends and Opportunities
The rising popularity of sports podcasts presents lucrative opportunities for advertisers. A recent report by SiriusXM Media, GroupM, and Edison Research revealed that sports fans consume an average of six hours of audio content daily. This high level of engagement makes sports podcasts an attractive platform for advertisers looking to connect with dedicated audiences.
Sport Social’s expertise in this area positions Undr the Cosh to capitalise on these market trends. By tapping into Sport Social’s extensive knowledge and resources, the podcast can enhance its commercial appeal and attract more advertisers.
Testimonials and Endorsements
Stefan Doyle, head of Sport Social, remarked, “Undr the Cosh is a fantastic example of the power that sports content outside of mainstream coverage can have over fans. They’ve developed a real cult following since their debut in 2018.” This endorsement highlights the unique value and appeal of the podcast.
The partnership was brokered by UTA, demonstrating the high level of professional involvement and strategic planning that went into this collaboration. Such endorsements from industry leaders further validate the podcast’s potential for growth and success.
Conclusion and Future Prospects
The strategic partnership between Undr the Cosh and Sport Social is poised to deliver significant benefits for both entities. With Sport Social’s support, the podcast is well-positioned to expand its reach and continue offering high-quality content to its loyal listeners.
A Look to the Future
As the landscape of sports podcasting evolves, collaborations like this one will become increasingly important. Both Sport Social and Undr the Cosh are set to lead the way in innovative content delivery and audience engagement.
Final Thoughts
This partnership marks a new chapter for Undr the Cosh, one filled with promising opportunities and exciting developments. As they continue to deliver top-tier football content, their alliance with Sport Social will undoubtedly pave the way for future success.
In conclusion, the partnership between Undr the Cosh and Sport Social signifies a pivotal moment for the podcasting landscape. Both entities stand to gain immensely from this collaboration, leveraging each other’s strengths to drive growth and engagement.
With the combined expertise and strategic vision, the future looks bright for Undr the Cosh and Sport Social. Together, they are set to redefine the standards of sports podcasting and reach new heights in the industry.
