The dynamic platform aiming to transform how we interact with charities is taking its groundbreaking model beyond London. This move promises to democratise charitable interactions across England.
whatCharity, often dubbed as ‘LinkedIn for charities’, is set to extend its reach into the North of England, following a successful introduction in the capital. This expansion aims to bring smaller, lesser-known charities into the spotlight, catering to both individuals and organisations eager to contribute where it matters most.
Bridging the Gap in Charity Visibility
whatCharity stands as an innovative digital platform that offers a transparent approach to connecting with charities. Unlike traditional methods that often highlight only those with substantial marketing budgets, this platform ensures organisations of all sizes gain visibility. Its functions include search, review, and communication tools, allowing users to engage with charities based on criteria like location and mission.
The platform challenges the traditional charity landscape, where only a small percentage of charities receive the majority of sector income. By providing smaller charities with a significant presence, it actively works to redistribute attention and resources more equitably across the sector.
Strategic Expansion to Northern England
Co-founders Miia Kankaanpaa and Tiia Sammallahti are spearheading the project’s northern expansion. Following encouraging results in London, they plan to introduce the platform to Manchester and Liverpool.
With workshops scheduled in these cities, the aim is to engage local charities, providing them with the tools necessary to enhance their outreach and impact. The expansion is not just about geographical growth; it embodies a strategic push towards nationwide inclusivity and engagement.
The northern initiative is slated to commence with workshops happening on 5th and 6th of June. These events are fundamental in ensuring local charities understand the benefits and functionalities of the platform, contributing to a robust charitable ecosystem.
Redefining Employee Engagement in Charitable Activities
whatCharity doesn’t just benefit charities; it brings a novel approach to corporate social responsibility. Through a unique voting system, company employees can select charities they wish to support, facilitating a more purpose-driven workplace.
This method encourages active employee participation in charity work, aligning personal values with corporate goals. This shift towards a more socially responsible corporate culture is gaining traction and is a crucial aspect of modern business ethos.
The platform’s features are designed to resonate with employees, offering them a voice in the decision-making process regarding which charities receive support. It emphasises the importance of aligning business practices with societal needs.
Leadership Behind the Innovation
Miia Kankaanpaa, co-founder and a pivotal force behind whatCharity, also leads MGH Performance, where she focuses on sales and leadership consultancy. Her experience spans major corporations, having worked with Nokia and Microsoft, where she headed sales excellence.
Her journey from the corporate sphere to philanthropic endeavours illustrates a commitment to pioneering change. Leveraging her extensive expertise, Kankaanpaa is driving whatCharity towards broader impact and success.
Kankaanpaa’s transition from tech to charity highlights a significant shift from profit-focused roles to purpose-driven missions, underscoring a personal and professional evolution reflecting the changing tides in business leadership today.
Enhancing Volunteer and Fundraising Opportunities
By enabling users to discover fundraising and volunteering chances nearby, whatCharity enhances community involvement. This localisation ensures charities find the right support in their own backyards, crucial for sustained engagement.
Employees and individuals alike find the platform’s tools conducive to exploring roles that fit their skills and availability, fostering a deeper sense of involvement and commitment to charity work.
Localised searches for opportunities mean better engagement with causes that resonate personally with users, fulfilling a dual purpose of community support and personal satisfaction.
Innovating Charitable Outreach Through Technology
As whatCharity launches into new regions, the future of charitable interaction in the UK looks promising. By harnessing digital tools, the platform endeavours to boost participation across all levels of society.
The expansion of whatCharity beyond London is a pivotal step towards a more equitable charity sector. With technology as a catalyst, it reshapes how individuals and organisations approach charity, advocating for a balanced distribution of support and engagement.
This initiative not only opens doors for smaller charities but also paves the way for a collaborative, community-focused future. As the platform gains traction, its potential to redefine charitable landscapes nationwide becomes ever more tangible.
