In a significant development, REALRIDER has partnered with Close Brothers, aiming to boost motorcycle safety through a novel app.
This collaboration offers Close Brothers’ motorcycle finance customers complimentary access to REALRIDER’s safety features for an initial period.
Innovative Safety Application
The REALRIDER app is designed to enhance motorcycle safety with its crash detection feature integrated directly with emergency services. After an accident, it automatically sends critical data, including the rider’s location and medical information, to the nearest ambulance control room, ensuring timely assistance.
This app goes beyond basic safety features, allowing users to store and share their favourite routes, complete with photographs and points of interest. This functionality fosters a community among motorcyclists, promoting shared experiences and camaraderie.
Partnership Benefits
This partnership with Close Brothers stands to greatly benefit motorcycle enthusiasts who finance their bikes or accessories through the firm. They receive a three-month trial of REALRIDER at no additional cost. The initiative underlines Close Brothers’ commitment to customer safety, aligning financial services with technological safety advancements.
According to Neil Richardson, head of the motorcycle division at Close Brothers, this partnership not only enhances consumer safety but also enriches the dealership offerings, providing customers with cutting-edge safety solutions during their motorcycle purchase journey.
Advanced Features of REALRIDER
The REALRIDER app packs a variety of advanced features, all aimed at improving the riding experience and rider safety.
Weather forecasting tools in the app help riders plan their journeys more effectively, offering real-time weather updates and forecasts spanning three to five days.
Additionally, the app integrates practical reminders, such as service and MOT alerts, which are directly connected to the user’s phone calendar, ensuring maintenance isn’t overlooked.
Commitment to Safety
Neil Richardson expressed excitement about the partnership, highlighting the synergy between innovative technology and consumer safety. He emphasised that safety and security are paramount goals for Close Brothers, reflecting a broader industry trend prioritising rider safety.
Andrew Richardson from Realsafe Technologies echoed similar sentiments, noting the opportunity to introduce life-saving technology to a wider audience. He praised Close Brothers’ longstanding commitment to customer safety, particularly during the challenging winter months when road conditions can be hazardous.
Market Positioning
For Close Brothers, this partnership represents a strategic move to enhance their market position by integrating value-added services for their customers.
Providing access to the REALRIDER app complements their existing offerings and reinforces their reputation as a consumer-centric financial institution dedicated to holistic safety measures.
Such initiatives are indicative of a forward-thinking approach that aligns with consumer expectations and industry trends, enhancing the company’s standing in the competitive finance sector.
Rider Community Engagement
By offering features that facilitate social interactions among riders, the REALRIDER app contributes to building a dynamic community of bikers.
Motorcyclists can connect over shared interests and experiences, enriching their journeys with collective insights and companionship through planned group ride-outs and shared routes.
This community aspect is further strengthened by the app’s capacity to pinpoint and exchange localised points of interest, enriching the riding experience significantly.
Looking Ahead
The collaboration between REALRIDER and Close Brothers not only signifies a technological advancement but also marks a milestone in promoting safety and community within the motorcycle sector.
As both companies continue to innovate, their joint efforts are expected to pioneer changes in how bikers approach safety, fostering a culture of mindfulness and preparedness.
In essence, this partnership sets a new standard in the synergy between technology and financial services, prioritising safety and customer satisfaction.
By marrying technology with finance, REALRIDER and Close Brothers are setting new benchmarks in motorcycle safety.
Their partnership promises to enhance riders’ experiences while ensuring peace of mind through state-of-the-art safety solutions.
