Ofcom is set to propose increased regulation of social networks akin to the oversight already present in the mobile phone and broadband industries. The media regulator will introduce plans for a system that monitors how technology companies, such as Facebook and Google, handle complaints.
Expected to be unveiled today, the plan involves setting targets for the rapid removal of offensive content. Companies failing to meet these targets could face substantial fines. However, any regulatory measures would require government approval.
Sharon White, Chief Executive, is anticipated to liken the current state of online regulation to a “standards lottery,” pointing out the stringent controls existing for TV and radio. White stated, “Our research shows that people see social media platforms as the single biggest source of online harm – and most people want the rules to be tighter. Trust in them is already weakening.”
White emphasized the regulator’s duty to protect audiences regardless of the device or screen they use. “Without even knowing it, viewers are watching the same content governed by different regulation in different places or none at all,” she added.
Conversely, tech companies like Facebook argue they are merely platforms and not media companies, thus not responsible for offensive content posted by users. Currently, Facebook has approximately 2.23 billion monthly active users, making content moderation a significant challenge. Nevertheless, companies like Facebook, Twitter, and YouTube have hired thousands to enhance content moderation.
Critics of these tech giants highlight their substantial advertising revenues, which far surpass those of many traditional media companies. Consequently, there is an expectation that they should uphold similar standards.
The proposed measures by Ofcom represent a significant step towards holding social media platforms accountable for the content they host. The challenge, however, will be in the implementation and enforcement of these regulations, given the vast scale of these platforms and the rapid pace of content generation.
