A Newcastle-based technology firm has struck a notable partnership with luxury car manufacturer Lamborghini.
The collaboration aims to enhance Lamborghini’s online customer experience through cutting-edge technology.
Lamborghini Partners with Newcastle Tech Firm
In a move to revolutionise their online product experience, luxury sportscar manufacturer Lamborghini has collaborated with a Newcastle-based tech company. The firm has introduced cutting-edge technology to significantly improve customer interactions.
Lamborghini customers can now utilise new technology to digitally configure and visualise every detail of their Aventador, Huracan, or Urus vehicles online. This new feature is accessible across all devices.
Innovative Cloud Technology
The new system leverages advanced cloud technology, enabling users to view their customised cars in resolutions as high as 4K. This marks a notable shift from previous methods.
Now, any image can be created on-demand for any chosen configuration. This is a substantial improvement from the past, where the storage of images was restricted to limited configurations.
Real-Time 3D Modelling
This innovative system draws two-dimensional images directly from a live three-dimensional scene rendered in the cloud.
Each change in configuration is made in real-time on a single 3D model. Following a configuration change, a series of photos is promptly generated and made available to customers online.
Personalised content, such as custom brochures, is created at the end of each customer session as part of the purchase journey. This enhances the overall customer experience significantly.
Advantages for High-Profile Brands
The development comes after a similar rollout by another car manufacturer, which introduced a real-time 3D online configurator to various territories. This technology brings the showroom experience to any connected device.
ZeroLight’s technical director highlighted that Lamborghini’s online configurator serves as a comprehensive solution, making use of proprietary cloud architecture to optimise both experience and accessibility.
By removing dependencies on service infrastructure and devices, Lamborghini can offer a seamless and efficient online experience for its customers.
Efficient Production Pipeline
The new production pipeline is designed to be highly efficient, as it draws 2D images from a live 3D scene rendered in the cloud.
This system’s ability to create images on-demand for any configuration eliminates the limitations of previous methods, which could only store a limited set of images.
The provision of bespoke content at an impressive scale stands as testament to the efficiencies this technology offers to high-profile brands.
Customer-Focused Enhancements
As clients configure their cars in real-time, the production pipeline ensures that each adjustment is quickly captured and presented.
At the end of each configuration session, customers receive customised brochures. This feature enhances the personalisation aspect of the car-buying process significantly.
In conclusion, the partnership between Lamborghini and the Newcastle tech firm marks a significant advancement in the automotive industry.
This collaboration demonstrates the potential of innovative technology to transform customer experiences.
