JD Sports Fashion has recently announced a significant addition to its board. Prama Bhatt will join the company as a non-executive director, starting from September 23. Her extensive experience in omnichannel retailing is expected to bring valuable insights, particularly concerning the US market.
JD Sports Fashion, based in Bury, has unveiled Prama Bhatt as its new non-executive director. Bhatt will also serve on the nominations and remuneration committees, as well as the board of JD Sports’ US subsidiary, Genesis Holdings Inc. Her role is expected to provide crucial insights into the company’s US operations.
With over two decades in the retail sector, Bhatt brings a wealth of knowledge in omnichannel retailing. She has led digital and eCommerce teams at notable companies such as Kenneth Cole Productions and Toys R Us. This experience highlights her capability in spearheading digital transformations and enhancing omnichannel presence.
Bhatt’s leadership in digital innovation is expected to bring fresh perspectives to JD Sports, aligning with the company’s strategic goals.
“Prama brings a wealth of relevant experience to the board and, in particular, a deep understanding of the US retail landscape,” Higginson stated.
This decision underscores the company’s commitment to strengthening its governance and operational oversight in the US.
JD Sports’ focus on digital transformation and expanding its omnichannel presence aligns with Bhatt’s expertise, paving the way for a more integrated and customer-centric retail experience.
Her deep understanding of the US retail dynamics and extensive experience in digital and omnichannel retailing are poised to bring transformative changes to the company.
Prama Bhatt’s appointment as a non-executive director at JD Sports is a substantial move aimed at leveraging her extensive experience in the US retail landscape. Her expertise in digital and omnichannel retailing is expected to drive significant growth and innovation, particularly in the competitive US market.
As JD Sports continues to strengthen its position, Bhatt’s strategic insights and leadership will undoubtedly play a crucial role in shaping the company’s future direction and success.
