Hello Earth, based in Liverpool, has announced the acquisition of five new clients across various teams. The agency, known for serving socially responsible brands, will extend its expertise in paid social, paid search, performance content, and email marketing.
These new clients include luxury clothing brand PICANTE, aperitivo disrupter Allora, eco-conscious Panda London, health-focused DrinkWell, and collagen supplement brand Ingenious.
PICANTE: Enhancing Social and Email Strategy
PICANTE, a luxury clothing and lifestyle brand from London, has partnered with Hello Earth. The agency’s task is to enhance PICANTE’s paid social strategy on Meta. In addition, Hello Earth will focus on improving the brand’s CRM and email activities to provide more personalised experiences for subscribers and customers.
Allora: Launching Creative Campaigns
Allora, founded by Dom Dalton and colleagues, is making waves in the aperitivo category. This unique drink, made from lemons from Procida, boasts a delightful aroma thanks to its use of lemon peel and leaves. Hello Earth will now launch a strategic and creative direct-to-consumer paid ad campaign across Meta.
Since its launch, Allora has had a strong presence in the on-trade market. The new ad campaign aims to bolster this presence significantly.
Panda London: Scaling Eco-Friendly Comfort
Panda London offers award-winning bamboo bedding, bath, and kids products, promising luxury and eco-consciousness. Hello Earth aims to scale the brand on Meta, Google, and Klaviyo using paid social, paid search, and email marketing.
The agency believes that Panda London’s purpose and planet-led ethos align well with its own values.
This partnership is set to enhance the brand’s reach and impact, making eco-friendly luxury more accessible.
DrinkWell: Promoting Healthier Lifestyle
The performance content team at Hello Earth has been appointed by DrinkWell to manage its content strategy. They will handle DrinkWell’s paid social on Meta and its paid search activities.
DrinkWell aims to show that consumers can enjoy great tasting wine, beers, and spirits while maintaining a healthier lifestyle. Their range includes zero-sugar wines, low-carb beers, and lighter spirits.
Through strategic content and targeted advertising, Hello Earth will help DrinkWell reach health-conscious consumers effectively.
Ingenious: Maximising Online Presence
Ingenious, known for its effective collagen supplement, combines science and sustainability. Hello Earth will assist in maximising Ingenious’s presence on Google and Meta through performance content.
This collaboration reflects both companies’ commitment to solutions that are good for people and the planet.
By leveraging Hello Earth’s expertise, Ingenious aims to enhance its market presence and impact.
Quote from Stephanie Fisher
Stephanie Fisher, founder and MD of Hello Earth, stated, “We are delighted to be working with these amazing brands. Each one shares our values led approach and we are now looking forward to help them reach their own set of particular goals.”
Hello Earth’s new client acquisitions represent a significant expansion and diversification of its portfolio. These partnerships highlight the agency’s commitment to delivering performance-driven digital marketing solutions for brands that share their socially responsible ethos.
As these collaborations unfold, Hello Earth will likely continue to strengthen its position as a leading digital agency.
