Digital agency Engage has launched a vibrant summer campaign for a popular lunchbox snack. The campaign aims to boost brand awareness and engagement through gamification.
The Leeds-based agency developed a retro whack-a-mole style game, Freeze ‘Em, leveraging performance marketing strategies for this seasonal project.
A Unique Gamification Experience
Engage’s new campaign features an interactive game called Freeze ‘Em. The game uses characters and challenges players to advance through multiple levels. It adds a fun element to the brand, designed to capture and hold the audience’s attention.
This project focuses on brand activation and social media engagement. The game is not only entertaining but also serves as a tool for data capture, blending marketing goals with playful interactions.
Comprehensive Marketing Strategy
The campaign is supported across TikTok and Meta platforms, tapping into the vast user bases of these social media giants. This multi-platform approach ensures that the campaign reaches a broad and diverse audience.
Tom Schofield, Director at Engage, explained, “Gamification is an extremely robust strategy, however, pairing this with the entire marketing mix has been a huge addition to this brief.”
Collaboration and Creativity
Engage has worked collaboratively with multiple agencies to deliver this campaign. The integration of various marketing services has ensured that all aspects of the brief are met.
Vandu Patel, Senior Marketing Manager, commended Engage for their creative and seamless client services, stating that their unique strategies always deliver as promised.
The well-coordinated efforts have resulted in comprehensive marketing tactics that go beyond just the game, embedding the campaign into a larger strategy.
Performance and KPIs
The campaign’s success is measured by key performance indicators (KPIs) such as social growth, data capture, and brand activation.
Schofield added, “With KPIs surrounding data capture, social growth and brand activation, we’re excited to create a fun and interactive gamification strategy.”
Client Satisfaction
The longstanding partnership between Engage and the client has been reinforced through the success of previous projects. This campaign builds on that trust and collaboration.
Patel added, “After working with the agency across previous brands, we knew they’d deliver on another set of demanding KPIs.”
The strong relationship has fostered a mutual understanding of the campaign objectives, leading to a more efficient and effective project.
Target Audience Engagement
Targeting a young audience is crucial for the campaign’s success. Engage has tailored the game to appeal to children and their parents alike.
The vibrant and playful nature of the game aligns well with the brand’s image, making it more relatable and engaging for the target market.
Social Media Amplification
The campaign leverages the power of social media to enhance its reach and effectiveness. By using popular platforms, the campaign can generate buzz and maintain interest.
This approach not only amplifies the brand message but also encourages user interaction and participation.
Engage’s innovative approach has successfully bolstered brand engagement through a well-rounded marketing campaign. The strategic use of gamification and social media has set a new benchmark for future projects.
With a clear focus on KPIs and client satisfaction, this campaign showcases Engage’s ability to blend creativity with strategic objectives.
