In an ambitious move, luxury travel provider Destination2 has announced a strategic partnership with the globally-recognised PR and social media agency, Smoking Gun. This collaboration aims to elevate Destination2’s brand presence across the digital landscape.
Smoking Gun is set to enhance Destination2’s brand awareness by leveraging its expertise in digital PR and social media. Their approach will include creating attention-grabbing campaigns and maintaining a robust always-on press office to engage media and potential customers effectively.
The collaboration focuses on driving significant online visibility for Destination2. Smoking Gun plans to generate valuable backlinks and citations, essential for boosting organic search rankings. Their digital strategies aim to position Destination2 as a leader in luxury travel.
Rick Guttridge, CEO of Smoking Gun, emphasised their commitment to delivering game-changing activities for well-loved brands. He expressed excitement about working with Destination2, highlighting their readiness to drive brand awareness and affirm Destination2’s position as a leader in luxury travel.
Alan Harding, Chief Marketing Officer of Destination2, praised Smoking Gun’s understanding of the shifting media environment and their influential connections. He expressed confidence in Smoking Gun’s ability to achieve impactful results, contributing to Destination2’s mission of making luxury travel accessible.
This partnership intends to break conventional barriers in the luxury travel sector. By providing accessible travel solutions, Destination2 and Smoking Gun aim to create a new paradigm where luxury is within reach for more families.
Complemented by the leadership of Planning and Strategy Director Hayley Peters, the team is well-equipped to drive Smoking Gun’s vision forward and deliver on the ambitious goals set for Destination2.
This strategic alliance is poised to unlock new opportunities for Destination2, expanding its reach and influence in the travel sector.
This partnership with Smoking Gun is a pivotal step for Destination2, aiming to revolutionise luxury travel by making it more accessible. With strategic PR initiatives and targeted media outreach, the collaboration is set to enhance Destination2’s brand and market presence significantly.
