In a significant development, a package of custom music themes has been created for Magic Classical. This is the first venture in a new multi-year partnership with the radio station.
The themes encompass various eras of classical music, including Baroque and Romantic, and were performed by musicians from both the United Kingdom and the United States. Chris Ward, Group Operational Director at Bauer Media Audio UK, commented, “We challenged TM to compose a set of jingles as beautiful and iconic as the music on Magic Classical, and they absolutely delivered. The detail in each theme is incredible.”
Chris Stevens, co-owner of TM Studios, expressed his enthusiasm for the project, adding, “Working with Bauer’s team on this project has been really exciting, and it’s great to now hear the themes on air across the UK.”
Dave Bethell, another co-owner of TM Studios, remarked, “Being asked to create a broad range of classical music-based branding for Magic Classical was an honour and proves that TM Studios can deliver effective music branding for any format.” TM Studios, which operates from both Salford’s MediaCityUK and Texas, was acquired by Stevens, Bethell, and Greg Clancy in 2020. Its jingles are now featured on numerous stations worldwide, including Boom Radio, Nation Radio, and Original 106 in the UK.
The collaboration between the studio and the radio station exemplifies the potential for innovative and iconic musical branding, enriching the listener’s experience.
