Yorkshire-based outdoor advertising company CP Media has made a strategic move by acquiring the remaining 55% of Lamppost Banners. This completes their ownership of the joint venture that began over a decade ago.
This acquisition is crucial for CP Media as it enhances their position in the outdoor advertising market. Meanwhile, Lamppost Banners has experienced significant growth in recent years, largely driven by the need for local councils to increase their revenue. These banners are now a familiar sight on busy roads, promoting public services and events.
Acquisition Details
Yorkshire-based outdoor advertising company has taken a significant step. CP Media has acquired the remaining 55% of Lamppost Banners. This completes their ownership of the joint venture they started more than a decade ago. This acquisition is vital for CP Media as it strengthens their foothold in the outdoor advertising market.
The collaboration between CP Media and Lamppost Banners has seen considerable growth. In the past two years, Lamppost Banners’ business has doubled in size. This is largely due to the increasing need for councils to maximise their revenue streams. Lamppost banners are now a common sight on busy roads, promoting public services and events.
CEO’s Vision
Mike Brennan, CEO of CP Media, shared his thoughts on the acquisition. He said, “The lamppost banners industry has grown massively in recent years as has CP Media’s own business, and this has meant that operationally both companies are working across the whole of the UK.” He believes the acquisition will streamline operations, making the collaboration more efficient.
Brennan emphasises that this acquisition is not an isolated event. Previously, CP Media has acquired other companies like Eye Airports and Adverta. These companies have thrived under CP Media’s management. Brennan expects similar growth for Lamppost Banners. He is prepared to invest both financial and management resources to achieve this goal.
Market Presence
CP Media’s acquisition of Lamppost Banners is part of a broader strategy. The company aims to solidify its market-leading position in outdoor advertising. By absorbing Lamppost Banners completely, CP Media can offer more integrated services.
Established in 2010, CP Media has expanded its operations significantly. In the last four years alone, CP Media has tripled its revenues. The company works with more than 40 local authorities across the UK, helping them maximise their sponsorship revenues through various advertising channels.
Growth Predictions
The market for lamppost banners has grown exponentially. This growth is driven by local councils seeking additional revenue streams. High traffic areas, especially main roads, are prime spots for lamppost banners.
As councils continue to look for ways to enhance their revenue, companies like CP Media are in a strong position. They provide the expertise and resources needed to manage these advertising spaces efficiently. With the acquisition of Lamppost Banners, CP Media is poised to capture an even larger share of this growing market.
Brennan expresses confidence in the future. He states, “This is what we want from Lamppost Banners and we’re prepared to invest our considerable management and financial resources to achieve this.” This commitment shows CP Media’s dedication to maintaining its growth trajectory.
CP Media’s Portfolio
CP Media has made strategic acquisitions over the years. Their purchase of Eye Airports and Adverta has already proven successful. Eye Airports focuses on advertising at airports, while Adverta specialises in bus advertising.
These acquisitions have not only diversified CP Media’s portfolio but have also strengthened their market position. The company’s ability to integrate these businesses successfully bodes well for the future of Lamppost Banners under their wing.
Company Background
CP Media was established in 2010. Since then, the company has grown tremendously. It is now one of the largest outdoor sponsorship companies in the UK.
The company’s success is attributed to both acquisitions and organic growth. Over the past four years, CP Media has tripled its revenues. This growth is a testament to their strategic planning and effective execution.
Future Prospects
The acquisition of Lamppost Banners positions CP Media for continued success. By consolidating their operations, they can achieve greater efficiency.
With a strong market presence and a history of successful acquisitions, CP Media is well-placed to capitalise on future opportunities. Their focus on growth and efficiency will likely yield positive results in the coming years.
Implications for Local Councils
Local councils stand to benefit from CP Media’s expertise in outdoor advertising. CP Media helps maximise sponsorship revenues, which are crucial for funding public services.
With the acquisition of Lamppost Banners, councils can expect more streamlined and effective advertising solutions. This partnership benefits both the company and the local authorities they work with.
In conclusion, CP Media’s full acquisition of Lamppost Banners marks a new chapter in their growth saga. By consolidating control, CP Media is poised to streamline operations and maximise efficiency. Lamppost Banners’ impressive growth trajectory will likely continue under CP Media’s stewardship, to the benefit of both the company and local councils relying on their advertising solutions.
