Two of Cheshire East’s top digital innovators are inviting smaller businesses to learn from their expertise. The initiative aims to help local enterprises adopt cutting-edge technologies and boost productivity.
This unique opportunity allows businesses to benefit from insights and best practices developed by industry leaders in digital automation and marketing software. The programme promises to drive growth and enhance operational efficiencies for participating firms.
Siemens’ Ground-breaking Techniques
Siemens, based in Congleton, offers a remarkable insight into its innovative product development and production techniques. At their variable-speed drives factory, Siemens has revolutionised the manufacturing process, setting new standards in the industry.
Andrew Peters, the managing director of Siemens Congleton, emphasised the potential for smaller manufacturers to embrace digital and automation technologies. Through the programme, these businesses can learn from Siemens’ transformative journey and apply similar methods to enhance productivity.
RedEye’s Marketing Automation
RedEye, located in Crewe, has been at the forefront of marketing automation software. Their technology is used by prominent brands across the UK, significantly enhancing marketing and sales efficiencies.
Nick Buxton, head of sales at RedEye, expressed enthusiasm about sharing their expertise with emerging businesses. By implementing RedEye’s strategies, smaller companies can improve their marketing automation and online selling tactics, achieving better results.
The Adapt Programme
The Adoption of Digital Automation Processes and Technology (Adapt) programme is an initiative by Cheshire East Council’s Skills and Growth Company.
Funded by Innovate UK, the Adapt programme organises best practice learning visits, providing firsthand exposure to digital innovations.
These visits, to be held in March, allow smaller businesses to observe and adopt pioneering techniques used by industry leaders. The programme aims to boost local economic growth through these knowledge-sharing sessions.
Local Economic Impact
Cheshire East Councillor George Hayes highlighted the significance of the Adapt programme for local economic development. He noted that having world-class expertise within reach is a tremendous asset for smaller businesses.
The initiative not only aims to drive productivity but also focuses on job creation, sustaining growth, and fostering prosperity within the community. Such collaborative efforts ensure that smaller firms can compete on a larger scale.
Innovate UK’s Role
Innovate UK, the country’s innovation agency, is a crucial supporter of the Adapt programme. Their funding and endorsement have enabled the implementation of these valuable learning visits.
Their commitment to fostering innovation and growth within the UK’s business sector is evident through their support of various initiatives aimed at enhancing digital and automation skills among enterprises.
Future Prospects for Participants
Participants of the Adapt programme stand to gain significantly from the knowledge shared by Siemens and RedEye. The innovative approaches demonstrated by these leaders can be adapted to various industries.
By learning and applying these advanced techniques, smaller businesses can not only improve their operations but also scale up more efficiently. The long-term benefits include sustained growth and a stronger market presence.
Conclusion
The Adapt programme offers a rare opportunity for smaller businesses to glean insights from top digital innovators.
By embracing the shared knowledge and techniques, these enterprises can enhance their productivity and drive significant growth.
The collaboration between Cheshire East’s leading digital innovators and smaller businesses highlights the importance of knowledge sharing and technological adoption.
Such initiatives are crucial in ensuring that smaller enterprises can compete effectively and thrive in a rapidly evolving digital landscape.
