Brazen has been appointed by the FTSE 100’s fastest-growing personalised jewellery and accessories brand.
This global etailer, established in 2015, has experienced remarkable double-digit growth. It boasts a prestigious list of brand ambassadors including Stacey Solomon, Molly Smith, and Olivia Attwood.
Brazen will launch a campaign to position Abbott Lyon as the essential luxurious yet affordable gifting brand for the upcoming Christmas season. The agency will enhance its talent and influencer partnerships, alongside a comprehensive traditional and digital press strategy to maximise exposure.
Following a competitive pitch, Brazen was awarded the contract, further expanding its retail and fashion portfolio led by Corey Kitchener and Daisy Brooks. Sasha Makel, Managing Director at Brazen, expressed enthusiasm for this collaboration, highlighting the brand’s uniqueness in the market. She emphasised the agency’s role in reinforcing Abbott Lyon’s status as a market leader in personalised, luxury yet affordable jewellery.
Jezz Skelton, founder and Managing Director at Abbott Lyon, praised Brazen’s understanding and enthusiasm for their brand. He noted the agency’s expertise and proven track record as crucial for Abbott Lyon’s continued growth.
This partnership signifies a strategic move to elevate Abbott Lyon’s market position through innovative and targeted campaigns.
