A Yorkshire tech firm has developed an advanced augmented reality app that converts children’s drawings into interactive 3D characters. Peel Interactive will debut the app at a North Yorkshire bar and restaurant, enabling children aged three and above to colour in two fantasy characters and transform their drawings into animated figures through the restaurant’s in-house iPads.
The app incorporates 3D assets created using Maya and textured with Substance Suite tools, brought to life with Unity and C# programming. “We wanted to create an app that engages a younger audience in a fun way, using a medium they already understand and have experience of – a colouring book – with the unique twist of bringing their creation to life,” stated app developer Matt Murphy.
Peel Interactive is renowned for its AR digital experiences; however, this marks the first instance of utilising user input within their augmented world. Murphy acknowledged the challenges in sanitising user input, especially when it involves a child’s coloured-in sheet of paper.
Previously, Peel Interactive produced an animated ‘horrible histories’ style AR installation at the Parliamentary Education Centre. This installation brought historical figures like King Charles I and Queen Victoria to life, adding a digital interpretation to the educational experience of visitors.
Jessica Wright, head of development, expressed her enthusiasm for the new app, highlighting its potential to engage and entertain children in any venue while also attracting more families. “Peel Interactive is committed to producing inspiring digital experiences that engage people in ways that were previously not possible,” she added. “We are delighted with the colouring app. It’s great proof that the concept works and can be rolled out to any venue.”
The innovative AR app demonstrates a significant advancement in engaging younger audiences through digital experiences. By transforming children’s drawings into interactive 3D characters, the app not only entertains but also boosts family engagement in dining venues.
