AO World is taking a bold step by centralizing its Manchester operations at Riverside. This move signifies the company’s dedication to growth.
The decision to secure an 11-year lease at the refurbished Riverside complex marks a significant milestone for AO, enhancing its operational capabilities.
AO World’s Strategic Move to Riverside
AO World, a leading online retailer specialising in electrical goods, has announced its decision to centralise its Manchester operations at the newly refurbished Riverside office complex. This strategic move involves acquiring an 11-year lease at Baskerville House, which spans nearly 37,000 square feet. The relocation demonstrates AO World’s commitment to growth, solidifying its place in Manchester’s business landscape.
Situated on New Bailey Street, Riverside sits conveniently near the city’s core business district and Salford Central rail station. The office complex, owned by Bruntwood, recently saw a £5 million makeover, adding modern features to support dynamic business activities. The location offers excellent transport links and amenities, making it an ideal choice for AO’s ambitious plans.
Enhanced Facilities and Amenities
Riverside is not just about office space; it’s about creating a thriving work environment. The campus includes 1.5 acres of public realm with water features and sculptures to enhance the aesthetic appeal. There’s also a secure bicycle storage area and shower facilities, promoting a healthier, environmentally-friendly commute.
A new boutique gym, FORM, has opened at Riverside, offering personal training to tenants. These facilities aim to foster a balance between work and lifestyle, ensuring AO’s employees have access to fitness and relaxation.
Leadership’s Vision and Confidence
Steve Caunce, CEO of AO World PLC, reflects on this decision as a testament to the company’s success and aspirations. The relocation to Baskerville House aligns with AO World’s vision of providing accessibility and convenience for staff.
“Moving our entire Manchester operation under one roof not only makes sense, but is a reflection of the business’s success and our continued growth ambition,” he stated. He believes that the modern environment at Riverside will support AO’s growth trajectory.
AO.com’s founder, John Roberts, expressed similar sentiments, joking about needing a bigger “flak jacket” to handle the inevitable challenges that growth brings. This move is not just about space; it’s about positioning AO for future success within a thriving business community.
Partnership with Bruntwood and OBI Property
AO World has had a long-standing relationship with Bruntwood, the property developer behind Riverside. Andrew Butterworth, Bruntwood’s sales director, expressed enthusiasm about continuing this partnership, confident that Riverside will support AO World’s future expansion.
OBI Property represented AO in the leasehold acquisition, tasked with designing and project managing the office fit-out. Will Lewis from OBI highlighted the importance of creating a “state of the art working environment” for AO, emphasising their commitment to delivering high-quality workspaces.
Bruntwood managed their own interests during this negotiation, ensuring that both parties’ needs were met in the process, securing a beneficial deal for all involved.
The Impact of the New Location
The relocation to Riverside is expected to have a significant positive impact on AO World’s operational efficiency. Bringing all Manchester staff under one roof streamlines communication and fosters a collaborative work environment.
Being near public transport and the city’s business hub allows for greater connectivity and networking opportunities, essential for AO’s growth and industry presence. The choice of Riverside reflects a forward-thinking approach to business positioning.
This strategic move is a reflection of AO’s readiness to lead as an innovator in its field, setting a benchmark for others in the industry.
Community and Environmental Considerations
Beyond business benefits, AO World’s move to Riverside reflects a commitment to community and environmental consciousness. The campus encourages sustainable commuting with facilities that support cycling, walking, and running to work.
The environment at Riverside is designed to be inclusive, offering public spaces that integrate nature and art. This approach not only attracts businesses but also benefits the wider community by enhancing urban living environments.
By choosing Riverside, AO World positions itself not only as a business leader but also as a responsible corporate citizen focused on sustainability and community well-being.
Looking Ahead
Looking to the future, AO World’s decision marks the beginning of a new chapter, with Riverside set to become a central hub for their ongoing growth and development. This investment in Manchester’s vibrant office market aligns with their long-term strategic goals.
By relocating to Riverside, AO World reinforces its position as a leader in the retail sector, ready for future growth and community engagement.
Riverside provides a modern, sustainable environment, ideal for AO’s ambitious plans, reflecting its role as a forward-thinking company.
