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Three Faces Fines Over Missed Rural Broadband Targets

three faces fines over missed rural broadband targets business manchester

Three mobile network operator might fall short of the UK’s rural broadband targets. Meanwhile, Vodafone and VMO2 are on track to meet the 88% landmass coverage requirement by July.

The £1bn Shared Rural Network project aims to improve mobile coverage in remote areas. However, Three’s potential non-compliance raises concerns and could lead to fines.

Context of the Deadline

Three mobile network operator faces potential fines for not meeting rural broadband targets. The deadline is approaching fast.

The goal is to extend coverage to 88% of the UK landmass by July. This is part of a £1bn government initiative.

Vodafone and Virgin Media O2 (VMO2) are on track to meet these targets. However, Three has not yet confirmed its compliance.

Efforts to Meet Targets

BT, which owns the EE network, has struck agreements to help meet the deadline.

BT has allowed VMO2 and Vodafone to access some of its mobile masts in remote areas. This collaboration shows the urgency of the situation.

EE met its initial target earlier this year. It has the most mobile masts among its competitors and contributes separately to the rural coverage project.

Possible Consequences

If Three fails to meet the project’s first phase, it risks incurring fines.

Ofcom, the regulator, can fine companies up to 10% of their global turnover.

However, Ofcom has indicated that any response would be ‘reasonable.’

Stakeholder Reactions

Three plans to meet with Ofcom in the coming weeks. These discussions will focus on compliance and future steps.

Local communities are waiting for improvements to their telecoms infrastructure.

FarrPoint’s analysis, commissioned by EE, shows that 4G brings economic benefits of up to £6.9 million over 15 years for rural areas.

Government Plans and Next Phases

The second phase of the Shared Rural Network (SRN) project aims to cover ‘total not spot’ areas.

These areas currently have no 4G services from any operators. This phase is also funded by the government.

The goal is to cover 95% of the UK’s landmass by the end of next year. The entire country should be covered by early 2027.

Official Comments

A spokesperson for Three stated, ‘We are working hard to meet the interim deadline.’

They also mentioned being on track to meet the 2027 target for 4G geographic coverage.

BT commented, ‘We’ve been in discussions to share sites and support coverage efforts.’

Ofcom’s Role

An Ofcom spokesperson highlighted their responsibility to assess compliance.

They expect to receive data on the operators’ progress soon.

Over the summer, Ofcom will conduct its analysis, including drive tests to certain locations to verify coverage.


In conclusion, Three’s efforts to meet the rural broadband targets are under intense scrutiny. While Vodafone and VMO2 seem on track, Three’s potential shortfall could have significant repercussions.

Ofcom’s upcoming analysis and drive tests will provide crucial insights into compliance. The next phases of the Shared Rural Network project will be pivotal in achieving widespread 4G coverage across the UK.

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