Yorkshire-based Texfelt has achieved a remarkable 20% growth in flooring sales. This growth comes despite a general decline in the market.
Such success is attributed to significant investments and a commitment to sustainability. These elements have helped the company expand its global presence.
Significant Investments Drive Growth
A £10 million investment in Texfelt’s Cutler Heights manufacturing plant in Bradford has been a game-changer. It steered the company towards innovation, revitalising the underlay industry.
The groundbreaking Springbond® product emerged from this investment. It is now a market leader in high-performance, fully recyclable underlay. Made from 85% recycled PET plastic bottles, it has prevented 60 million bottles from ending up in landfills.
Strategic Partnerships and Market Expansion
Texfelt has secured several key partnerships with brands that prioritise high-quality, eco-friendly products. This has not only bolstered its growth in the UK but also expanded its international reach.
World-renowned hotel Atlantis The Royal in Dubai and UK’s biggest flooring retailer Tapi are just a few notable partners.
Innovations Lead to Market Leadership
Texfelt’s ‘Foam Replacement’ is gaining traction as industry leaders shift away from foam solutions.
House builders like Taylor Wimpey and Bellway Homes now prefer Springbond® for its performance and environmental benefits.
The company continues to capture market share from traditional PU foams in the commercial seating sector.
Strengthening Leadership and Team
To support this growth, Danny Shortall has been promoted to Group Sales Director. He will focus on enhancing sales and marketing functions and engaging with customers.
In addition, Tony Bynon has been appointed as Business Development Manager to assist with flooring retail partnerships.
The headcount of the European Sales Teams has increased as well, including a multilingual Business Development Manager to serve international customers.
Future Prospects and Forward-thinking Initiatives
Danny Shortall noted, ‘Our new structure has positioned us to future-proof our business and maximise opportunities both in the UK and globally. As an agile business, we can adapt to changing demands and trends.’
He emphasised the importance of innovation and sustainability in meeting customer demands. ‘Customers increasingly want products that excel in performance and sustainability,’ he added.
Texfelt’s strategic initiatives are expected to drive continued growth and success in the upholstery, mattress, and commercial seating sectors worldwide.
Texfelt’s Role in Environmental Sustainability
Texfelt’s eco-engineered products have had a significant environmental impact. The use of recycled materials helps in reducing landfill waste.
Their flagship product Springbond® is an example of how sustainable practices can lead to commercial success.
Texfelt’s 20% growth in flooring sales highlights the company’s success in combining innovation and sustainability.
Looking ahead, Texfelt is well-positioned for further growth and international expansion, making a positive impact on the environment.