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Why Formula One viewers will be blown away in 2019

why formula one viewers will be blown away in 2019 business manchester

Formula One fans are in for a treat in 2019. With exciting advancements in technology, the viewing experience is set to reach new heights.

The integration of artificial intelligence will provide viewers with unprecedented insights into the action on track, guaranteeing a thrilling season.

AI Integration Enhances Viewing Experience

Formula One is embracing artificial intelligence to transform the viewer experience. Through a new partnership with Amazon Web Services, the sport will utilise the Sagemaker tool to extract deeper insights from the vast amounts of data generated during races.

Sagemaker Revolutionises Race Predictions

Ross Brawn, a former team principal, elaborated on the benefits at the AWS re:Invent 2018 conference: “Standing still is going backwards in Formula One… we’re digging deeper to show you where the performance is coming from – when is a car faster, why is it faster?”

Real-Time Data Integration

By utilising machine learning and historical data, Formula One can make comparisons never before possible, adding depth to the viewing experience.

Enhanced Fan Insights

According to Brawn, “We, as Formula One, know the data from both cars and we can make this comparison… that’s never been done before.”

Telemetry Data Brings Clarity

Brawn stated, “These are insights the teams always had but now we’re going to bring them out to the fans and show them what’s happening.”

Future of F1 Broadcasting

These advancements mark a significant step forward in how the sport is consumed by fans.

Looking Ahead

The upcoming season promises to be one of the most exciting yet. With AI-driven insights, fans will see F1 in a completely new light.


The 2019 Formula One season is set to be groundbreaking. With AI integration, viewers will gain deeper insights and enjoy a more thrilling experience.

As AI becomes more embedded in F1, fans can look forward to an increasingly dynamic and engaging sport.

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