Leeds is set to welcome a new food and drink destination, White Cloth Hall, in the coming months. ilk, a local integrated marketing agency, has been chosen to spearhead this exciting new venture’s marketing efforts. Following a competitive selection process, ilk will handle the venue’s branding, social media, creative production, and PR as it gears up for a grand opening this summer.
ilk Takes on White Cloth Hall’s Marketing
Leeds-based integrated marketing agency, ilk, has secured a major new project. They will handle the marketing for the city’s latest food and drink destination, White Cloth Hall.
Selected after a competitive pitch, ilk will manage brand, social media, creative production, and PR activities. This is to prepare for White Cloth Hall’s grand opening later this summer.
Historic Venue, Modern Vision
White Cloth Hall has a rich history. Built in 1775, it was once a major commercial market for Leeds’ cloth merchants.
The venue has undergone a £1 million renovation. It aims to merge its historical significance with modern culinary trends.
The revamped White Cloth Hall will feature three independent kitchens. There will also be two bars and a deli/coffee shop showcasing local chefs and seasonal ingredients.
Ed Mason’s Vision
Ed Mason, the owner of White Cloth Hall, has big plans.
Mason is also the managing owner of Whitelock’s Ale House, Leeds’ oldest pub.
He believes White Cloth Hall holds a special place in Leeds’ history.
“We are committed to building upon that legacy,” he says.
Local Collaboration
For Mason, choosing a local agency was important.
“We wanted to work with a Leeds-based agency that understands our ambitions,” he explains.
ilk’s creative vision and strategy matched perfectly with Mason’s goals.
He hopes this partnership will generate excitement for the new venue.
ilk’s Perspective
Nev Ridley, managing director of ilk, is enthusiastic about the project.
He sees White Cloth Hall as a unique addition to Leeds’ food and drink scene.
“This is an incredible opportunity for us,” Ridley states.
The agency is passionate about supporting the new venue.
Anticipation Builds
With the summer opening approaching, excitement is building.
ilk is working closely with Mason’s team to create impactful marketing activities.
Their aim is to generate buzz and attract visitors.
Both teams are eager to unveil the new White Cloth Hall.
A New Chapter for Leeds
This project is more than just a business venture.
It represents a blending of history and modernity in Leeds.
White Cloth Hall aims to become a cultural and commercial landmark.
“We can’t wait to welcome people through the doors,” Mason shares.
Community’s Role
White Cloth Hall plans to engage the local community.
Showcasing local chefs and seasonal ingredients is a key focus.
The venue aims to reflect the diversity and richness of Leeds.
This approach is expected to resonate well with residents and visitors alike.
Future Prospects
The success of White Cloth Hall could inspire similar projects in Leeds.
It sets a precedent for revitalising historic sites.
The collaboration between ilk and White Cloth Hall serves as a model.
Leeds may see more such innovative ventures in the future.
Final Preparations
As the opening date approaches, final touches are being made.
Both the venue and the marketing campaign are in their last stages.
Everyone involved is focused on ensuring a successful launch.
All eyes are on White Cloth Hall as it prepares to open its doors.
As preparations for the White Cloth Hall’s opening are finalised, the buzz around Leeds continues to grow. The collaboration between ilk and the historic venue promises to bring a remarkable new chapter in Leeds’ food and drink scene. With a focus on history, local collaboration, and innovative marketing, White Cloth Hall is set to become a cultural cornerstone.