Communications software company has launched a new suite of products for SME businesses, marking its evolution from conference calling into web meetings.
The newly-designed product suite is part of a brand identity transformation aimed at future-proofing the business against the ever-evolving communications landscape and helping small and medium enterprise companies remain efficient and productive. The new set of products includes web meeting tools that provide engagement analytics, feedback loops, and webinars.
Founded in 2004, the company has enjoyed double-digit growth and now operates in 15 countries. Tailored to increasingly mobile workforces, the development of its web meeting tool aims to target a wider customer base and better serve its existing clients.
This new product suite allows businesses looking for operational efficiency to improve profitability through a range of unified communications and collaboration offerings. The advertising campaign captures its new brand identity as the company enters a new phase, guided by its vision to simplify the increasingly complex world of communication and make it easier for people and businesses to connect.
“Since our launch over 14 years ago, we have built a product providing best-in-class conference calling technology,” said the company’s Managing Director, Jason Downes. “However, as the demands of businesses change, we wanted to evolve our business to create a new identity that resonates with UK consumers in this fast-moving and ever-changing market.
“We’re thrilled to reveal our new offering, which is part of a new brand identity and we believe it will help us to continue to simplify the complex world of communication and deliver the best solutions to business large and small.”
The new suite of web meeting tools represents a strategic shift to cater to mobile workforces, aiming to ensure businesses can communicate and collaborate more effectively in an increasingly digital world.