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Warner Bros. LEGO Games Director to Illuminate Industry Insights at Upcoming Event

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The video gaming industry is poised to gain fresh insights as Arthur Parsons, the esteemed director of design at Warner Bros.-owned Traveller’s Tales, prepares to speak at a noteworthy event. Set against the vibrant backdrop of Salford, near Manchester, this event promises to delve into the current and future landscapes of UK’s video gaming sector.

Participants will have the unique opportunity to engage with Parsons, who boasts an impressive portfolio of major franchises, including beloved LEGO titles. Alongside a diverse panel of industry experts, this event aims to showcase the North West’s hidden gem – its burgeoning gaming sector.

Arthur Parsons: A Vanguard in Game Design

With a prolific career spanning 19 years, Arthur Parsons stands as a luminary in the world of game design. As head of design at Traveller’s Tales, a studio under Warner Bros., he has directed several iconic LEGO games such as Harry Potter, Marvel Super Heroes, and Batman. His expertise has been instrumental in shaping the engaging narratives and interactive experiences of these beloved titles.

Parsons’ role in these projects highlights his ability to seamlessly blend storytelling with interactive gameplay. His contributions extend beyond LEGO titles, having also worked on acclaimed franchises like Disney titles and Formula One games. Such a breadth of experience positions him as a thought leader eager to share his journey and insights at the upcoming event.

A Platform for Game Development Discourse

The breakfast event, slated for July 27th, is more than just a gathering; it’s a platform for discourse on the evolving dynamics of the gaming industry. Situated in Salford, this event provides a stage for exploring how gaming interlinks with broader business strategies and marketing landscapes.

The presence of industry stalwarts like Paul Rustchynsky, game director at Codemasters, and Paul Gouge, known for his success with Playdemic’s Golf Clash, ensures a rich dialogue on technological advancements and industry trends. The event underscores the innovation thriving within the UK’s gaming scene.

Spotlight on North West’s Gaming Talent

Chris Maguire, editor at BusinessCloud, emphasises the significance of highlighting the North West’s gaming industry. He states, “The gaming sector is a hidden gem in the North West and it is time to shine a light on it.”

The curated panel, which includes names like Si Donbavand of Fabrik Games and Cari Kirby from Team Cooper, represents the wealth of talent and innovation stemming from this region. This event aspires to reveal the untapped potential that resides locally.

By bringing together diverse voices, the event aims to foster collaboration and showcase projects that might otherwise remain under the radar. Such initiatives reaffirm the North West’s position as a burgeoning hub of technological creativity.

Indie Studios and Emerging Projects

In addition to the marquee names, the event will host several indie studios, reflecting the diverse ecosystem of the gaming industry. One such studio is Odd Bug Studios, which is set to present The Lost Bear, an innovative 2D platformer for PlayStation VR.

Such presentations provide a springboard for indie developers to gain visibility and engage with potential collaborators or investors. Indie projects like these often introduce fresh ideas and unique perspectives to the gaming landscape, contributing significantly to its diversity and innovation.


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The Role of Major Sponsorships

Sponsorship from prominent entities like Playdemic underscores the event’s importance. Such backing enhances the event’s capacity to attract high-calibre speakers and diverse attendees.

The support from organisations like Gameopolis and The Foundry film studios ensures a comprehensive exploration of the video gaming industry. These partnerships are pivotal in facilitating discussions that drive the sector forward.

The collaborative nature of these sponsorships demonstrates a shared commitment to advancing the UK gaming industry, aligning with the event’s goals of networking and knowledge exchange.

Engaging with Industry Pioneers

The gathering is not just about sharing knowledge; it’s about shaping the future of gaming. With pivotal figures in attendance, the event promises to be a cornerstone for inspiration and growth.

Through discussions and presentations, attendees can expect to leave with new perspectives, inspired by the innovative spirit that characterises the gaming industry.

Conclusion and Future Prospects

In summary, the breakfast event featuring Arthur Parsons and other industry leaders promises to be a significant milestone for the UK’s gaming sector. As the industry continues to evolve, events like these play a crucial role in fostering innovation and collaboration.

With an ever-expanding horizon, the insights shared here could very well shape the future trajectory of game development and business within the gaming sector.


The forthcoming event in Salford is set to bring focus to the thriving UK gaming industry. By uniting thought leaders and emerging talents, it stands to propel the sector forward, ensuring continued growth and innovation.

As participants engage with renowned figures like Arthur Parsons, they are likely to gain invaluable insights, driving both individual and collective advancements within this dynamic field.

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