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VR Firm Expands European Presence with Strategic Funding

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The virtual reality industry continues to advance, shaping the future of technology and business. Key players like Clicks+Links are leading the charge.

The Greater Manchester Export Fund has recognised this potential, providing a significant £160,000 loan to aid the expansion of their innovative virtual reality solutions across Europe.

Pioneering Virtual Reality Solutions

Founded in 2000 by Vin Sumner, Clicks+Links has established itself as a leader in virtual reality and immersive technologies. The company operates from three offices: Manchester, Amsterdam, and Copenhagen, employing a dedicated team of 12 specialists.

This firm is renowned for its cutting-edge work, developing innovative solutions for prominent clients such as the Co-op, Manchester City Council, and Crossrail tunnel project, among others. Their projects integrate technology into real-world applications, enhancing business operations and training programmes.

Strategic Financial Support

The £160,000 loan from the Greater Manchester Export Fund is a strategic move to bolster Clicks+Links’ expansion across Europe. This funding will primarily support the development and execution of international projects, enhancing the company’s ability to secure export contracts.

Business Finance Solutions and partners such as the Department for International Trade play a crucial role in delivering these funds, aiming to support both emerging and established exporters.

Innovative Projects and Partnerships

Clicks+Links recently completed the City-Zen project in Amsterdam and Grenoble, which involved creating an engaging game to promote energy saving among young audiences.

Their involvement extends to ambitious projects like CityVerve, showcasing their capacity to develop multi-sensory technology that transforms conventional business practices.

Future undertakings include the LOOPER project spanning Brussels, Venice, and Manchester, reflecting their commitment to sustainable and innovative solutions.

Impact on Global Expansion

The loan marks a significant milestone in Clicks+Links’ strategy to penetrate deeper into the European market. This move is set to increase the company’s export sales substantially, providing new opportunities for growth.

Senior loan manager Andy Nichols highlights Greater Manchester’s role as an international hub for VR and gaming, emphasising the ripple effect this expansion could have on the sector.

Harnessing Technology for Business Transformation

The immersive applications developed by Clicks+Links are not just technological marvels; they are transformative tools for businesses. From virtual reality construction sites to innovative 3D collaborative environments, these solutions enhance operational efficiency.

Such advancements demonstrate the expanding role of virtual reality technologies in reshaping how businesses operate and engage with clients. This growth is crucial for the future of business technologies.

Support from Greater Manchester Initiatives

The support from the Greater Manchester Export Fund is part of a broader initiative to foster innovation and export growth in the region. These efforts are designed to provide enduring support to small and medium-sized enterprises.

By ensuring that businesses like Clicks+Links have access to necessary resources, the region strengthens its competitive position on the global stage.

Future Prospects for Clicks+Links

Looking ahead, Clicks+Links is poised for continued success in the international arena. Their growing portfolio and strategic investments highlight their commitment to advancing virtual reality technologies.

The company’s focus on multi-sensory and immersive experiences aligns with global trends, positioning them as frontrunners in the VR industry for years to come.


The strategic backing provided by the Greater Manchester Export Fund is a testament to the potential of virtual reality technologies. Clicks+Links is well-positioned for substantial growth, ready to redefine business experiences across Europe.

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