Visualsoft, a prominent player in the eCommerce and digital agency sector, has announced a pivotal change in its leadership. With a vision to enhance its digital marketing strategy, the company has appointed Gavin Lowther as the new head of digital.
Gavin Lowther, an experienced professional with eight years at Visualsoft, has been promoted to the position of head of digital. Previously serving as an online marketing accounts manager and leading the conversion rate optimisation team, Lowther has consistently demonstrated his ability to drive success.
As part of the senior leadership team, Lowther’s primary focus is to ensure continuous innovation and to enhance performance across all marketing channels.
Dean Benson, CEO of Visualsoft, expressed confidence in Lowther’s abilities to lead the digital team towards achieving new milestones.
One notable project is the development of a conversion rate optimisation and analytics system, which has significantly increased efficiency and results for Visualsoft’s clients.
This appointment is seen as an exciting advancement and a testament to Visualsoft’s commitment to innovation and client satisfaction.
The company is poised to continue its growth trajectory and make significant strides in digital marketing innovation.
Gavin Lowther’s appointment as head of digital heralds a promising future for Visualsoft. With a focus on innovation and performance, the company is set to make impactful advancements in its digital marketing efforts.
With a clear strategic direction and skilled leadership, Visualsoft is ready to navigate the evolving landscape of digital marketing, ensuring unparalleled service and innovation.