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Video platform used by Premier League raises 65m

video platform used by premier league raises 65m business manchester

A leading video management platform, widely utilised by notable sports organisations, has secured significant funding.

This development marks a pivotal moment for the company, allowing for enhanced technological development and market expansion.

Funding and Investment Details

A prominent video management platform has successfully raised £6.5 million in a Series B funding round. The investment was spearheaded by Downing Ventures, with additional contributions from Guinness Asset Management Ltd and Cambridge Innovation Capital.

This new capital injection will pave the way for the company’s global expansion and bolster its technological capabilities.

Platform Capabilities and Clients

The platform is renowned for its ability to intelligently manage extensive video content, making it a vital tool for large sports organisations, media outlets, and enterprises.

It boasts an impressive client list, including Formula One, the Premier League, World Tennis Association, and major corporations like BP and Reuters. It even serves as a secure resource for governmental bodies such as the Ministry of Defence.

Technological Growth and Market Expansion

With the recent funding, the company plans to accelerate its product development, enhancing the platform’s existing features. The focus will be on incorporating advanced functionalities to meet the evolving needs of its diverse clientele.

Expansion into the US and European markets is a primary objective. Establishing a customer-led sales and marketing presence in these regions will be crucial for the company’s growth.

Industry Impact

The platform has carved out a significant niche in the video management sector, becoming indispensable for businesses managing growing video and content libraries.

Its secure and efficient system is not only trusted by commercial entities but also by cultural institutions like the British Library and the Imperial War Museums.

Statements from Leadership

Charlie Horrell, CEO, expressed enthusiasm about the new funding, stating, “We look forward to accelerating our global operations and are thrilled to be working with new investors to continue shaping the future of video management.”

Richard Lewis, Investment Director at Downing Ventures, also shared his thoughts: “We are delighted to be backing the platform and its exceptional management team. Our focus is now on supporting their exciting expansion plans in the UK and abroad.”


This strategic investment signifies more than just financial growth; it represents a step forward in the global video management landscape.

With a focus on innovation and expansion, the platform is poised to set new standards in the industry.

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