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Valuable Insights from Young Innovators The BizzleIt Journey

Valuable Insights from Young Innovators The BizzleIt Journey

Two ambitious young entrepreneurs are making waves in the tech industry with their innovative approaches.

Michael Lawes and Jordan Ryan Madeley, founders of BizzleIt, have turned challenges into opportunities since establishing their business in 2014.

Embarking on an Entrepreneurial Adventure

Jordan Ryan Madeley’s entrepreneurial spirit was evident early on, when he began selling Lego for profit at just eight years old. His ventures expanded to designing websites and graphics, mostly for friends and family. Despite initial setbacks such as an unsuccessful email system project named StudentMail, these experiences ignited his passion for entrepreneurship.

Crafting Opportunities Through Innovation

In business, making your own luck is essential. Michael Lawes exemplifies this with his bold approach to business development. He sent a cold email to a supercar dealer in Dubai, leading to exciting opportunities in gold-plating high-end vehicles. “I was only young at the time,” Michael recalls of a request he fulfilled for a custom diamond-encrusted iPhone for Dubai royalty. Such ventures, however unconventional, provided invaluable lessons and expanded his horizons.

The key takeaway: seize opportunities that align with your interests and expertise, even if they seem audacious at first. Such initiatives can lead to unique experiences and pave the way for future successes.

Turning Setbacks Into Stepping Stones

The formation of BizzleIt was not without its challenges. After university, Jordan joined forces with Michael to establish a platform aimed at connecting businesses. Initial struggles included financial strains and lost deals worth millions.

Despite these hurdles, perseverance remained their guiding principle. Jordan learned not to “put all his eggs in one basket,” a lesson reinforced by a major contract falling through. These experiences taught them resilience, a crucial trait for any entrepreneur aspiring to make a mark in the competitive business landscape.

Ultimately, it’s not about avoiding failures but rather learning from them to strengthen your resolve and strategy. Their story illustrates how each setback can serve as a catalyst for growth and adaptation.

Embracing Diversification for Growth

BizzleIt’s offerings have expanded significantly, incorporating geolocation and trend analytics to enhance customer experiences. Their collaboration with Subway stores for an internal communication platform is a testament to their adaptability and innovation.

Moreover, a loyalty programme developed for SPAR, named SPAR GO, further showcases their commitment to providing tailored solutions. This diversification is key to sustaining their competitive edge and meeting varied client needs.


Pursuing Multiple Ventures Simultaneously

Michael Lawes epitomises the spirit of a true entrepreneur, balancing multiple ventures alongside BizzleIt. His ongoing work in custom gold devices caters to a niche market, serving resellers in regions like Nigeria.

Additionally, Michael has delved into unique sidelines such as a car-wrapping business and an online radio station, Artist Control Radio. These ventures demonstrate his relentless pursuit of innovation and market exploration.

His disciplined routine sees him rising early to dedicate time to these projects before focusing on BizzleIt, illustrating an exemplary commitment to entrepreneurship.

Recognising the Influence of Role Models

Role models play a pivotal role in shaping one’s career. For Jordan, figures like Mark Zuckerberg and local entrepreneurs have served as sources of inspiration and guidance.

These individuals, through their achievements and advice, have reinforced Jordan’s belief in the power of technology to transform lives and generate positive change.

Maintaining Passion and Perseverance

The journey of entrepreneurship is fraught with uncertainties and challenges, yet maintaining passion is crucial. Jordan’s unwavering commitment to his vision underscores the importance of perseverance.

This dedication, even in the absence of immediate financial reward, exemplifies the entrepreneurial spirit and belief that persistence will ultimately yield success.


The experiences of Michael Lawes and Jordan Ryan Madeley provide valuable insights into entrepreneurship.

Their journey teaches the importance of seizing opportunities, learning from setbacks, and continuously innovating to achieve success.

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