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Unprecedented Sales Expected on Prime Day

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On Tuesday, 11th July, Amazon’s Prime Day 3.0 is poised to set new sales records. Millions of members are gearing up for exclusive deals and discounts across various categories.

This year’s event promises more bargains than ever before, thanks to the participation of small businesses and entrepreneurs. With the introduction of 30 hours of continuous deal shopping from 6pm on 10th July, customers will have more opportunities to snag great offers.

Small businesses and entrepreneurs on Amazon are preparing for a potentially unprecedented sales day this Prime Day. Tens of millions of Prime members are expected to seek the best deals of the year, offering a significant boost in traffic and sales opportunities for these sellers.

During last year’s Prime Day, small businesses and entrepreneurs experienced a nearly threefold increase in orders. This trend is anticipated to continue, with more than 20 million items sold from over 50 categories.

The event will see a 50 per cent increase in Prime Day Lightning Deals from last year. Significantly, 40 per cent of these offers will come from small businesses and entrepreneurs, underscoring their vital role in this global sales event.

Gayle Hunter of Lifestyle Hunter highlighted similar ambitions, noting their extensive promotions of Luxelu products across Europe. The 250 per cent surge in sales from the previous Prime Day fuels their optimism for this year’s event.

By the end of 2016, over half of the products in Amazon UK’s fulfilment centres were FBA items. This service has proven essential in helping businesses scale by effectively managing logistical challenges.

Amazon Marketplace provides a valuable avenue for businesses to reach a global audience, thereby fostering economic development and employment opportunities.

As anticipation builds for the third annual Prime Day, the stage is set for record-breaking sales and unprecedented growth for small businesses on Amazon.


Prime Day 3.0 is more than just a sales event; it’s a crucial platform for small businesses to showcase their products and expand their reach globally. With strategic use of Amazon’s resources, these businesses stand to gain immensely from the increased customer traffic.

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