In today’s fast-paced digital landscape, professionals are striving to stay ahead with the latest marketing strategies. Business Consort presents an innovative opportunity.
The Manchester-based academy introduces complimentary webinars this summer, targeting busy individuals eager to enhance their digital marketing skills in short, digestible sessions.
Elevating Digital Skills: A Summer School Initiative
The free summer school by Business Consort aims to empower professionals with crucial digital marketing skills. Each 10-minute webinar, held weekly, covers essential topics designed to fit seamlessly into busy schedules. Head trainer, Dawn McGruer, with her 17 years of experience, leads these sessions, ensuring valuable insights into the field.
Participants will learn the top 10 digital skills required in today’s business environment, focusing on strategies that are both effective and quick to implement. This initiative provides an invaluable chance to revolutionise one’s marketing approach through concise and practical guidance.
Beyond Just Webinars: Continuous Learning Opportunities
Upon registering for the summer school, attendees gain access to an expansive online learning portal. This platform not only offers ongoing digital development but also features a built-in skills audit to track progress.
The learning portal includes a treasured ‘pick ‘n’ mix’ library allowing users to select additional courses, fostering a personalised educational journey that extends beyond initial webinars. Business Consort’s comprehensive approach ensures continuous support as professionals expand their skill sets.
Addressing the Digital Skills Gap in the UK
Recognising a significant gap in digital expertise, Business Consort’s initiative is timely. Reports highlight that only eight per cent of UK marketers possess entry-level digital skills.
The company’s survey reveals marketers’ lack of confidence in critical areas like search marketing and analytics. Addressing these weaknesses is vital for bridging the skills gap.
As digital strategies become indispensable to business success, enhancing these skills is not just desirable but essential. Every professional should strive to integrate digital competencies into their core business strategies.
The Power of Integration: Digital Marketing in Business Strategy
Digital marketing offers substantial commercial benefits and its integration into business strategy is crucial, asserts McGruer. The demand for digital skills far exceeds the current supply; thus, enhancing knowledge through webinars is a strategic move.
Through focused training on less familiar topics, such as strategy and planning, participants can elevate their contribution to their organisations. The summer school is designed to fit the schedules of even the busiest professionals.
Each session emphasises how digital marketing should align with overall business strategies, creating a cohesive and comprehensive approach to modern challenges.
Broadening the Services: Expanded Course Offerings
Business Consort has expanded its accredited courses, now offering additional qualifications in social media marketing, search marketing, and more. This diversification of services underlines their commitment to up-skilling individuals for the digital age.
By growing their Digital Marketing Institute (DMI) qualification offerings, Business Consort addresses the specific needs of today’s marketers. This expansion ensures that individuals have access to a broad range of learning paths tailored to their career objectives.
The company’s dedication to advancing digital education is evident through its continuously evolving curriculum, designed in response to market demands.
Concluding Thoughts on Digital Skill Development
As the digital landscape continues to evolve, so must the skills of professionals aiming to make their mark. Business Consort’s summer school is an excellent step towards achieving this.
Providing structured yet flexible learning avenues, these webinars are a strategic effort for those seeking to stay competitive and competent.
The commitment to enhancing digital skills is evident in every facet of Business Consort’s offerings, ensuring professionals are equipped for future challenges.
Business Consort serves as a pivotal resource for professionals keen on advancing their digital marketing skills. Their summer webinar series offers practicality and accessibility.
With the digital skills gap persisting, such initiatives are crucial for empowering the workforce, ensuring individuals can contribute meaningfully to the digital market landscape.