Unity Technologies, a renowned US video game developer, is establishing a new base in the UK.
The company has secured significant space in a prominent Brighton office development.
Unity Technologies’ Strategic Move to Brighton
Unity Technologies, a key player in the video game industry, is expanding its footprint by opening a new office in Brighton, UK. The company has committed to over 37,000 sq ft of office space across four floors of The Brinell Building, a move set to strengthen its presence in Europe. This strategic decision marks Unity as the anchor tenant in the newly developed building.
The Brinell Building, developed by McAleer & Rushe, offers 65,253 sq ft of Grade A office space. Unity’s investment underscores the company’s forward-thinking approach to securing a foothold in vibrant tech communities like Brighton. With construction set for completion in June 2019, the building’s full tenancy reflects strong demand in the local market.
The Appeal of Brighton’s Tech Scene
Brighton has become a hotbed for innovation, supported by its skilled labour force and thriving tech sector. The city’s attractiveness to companies like Unity is further enhanced by its favourable business environment and the presence of other corporate giants such as L&G and American Express.
With vacancy rates at historic lows, developers are responding with speculative developments like The Brinell Building. These projects are crucial in maintaining Brighton’s momentum as a burgeoning tech hub, providing essential infrastructure for expanding businesses.
Role of Partners in Facilitating the Deal
Knight Frank, in joint partnership with SHW for McAleer & Rushe, played a pivotal role in bringing Unity Technologies to Brighton.
Additionally, CBRE represented Unity Technologies in securing the office space, highlighting the importance of experienced partners in navigating complex market dynamics.
The collaboration between these entities demonstrates the synergistic efforts required to achieve successful real estate transactions, particularly in competitive markets.
Unity Technologies: A Global Game Development Leader
Headquartered in San Francisco, Unity Technologies is internationally recognised for its widely used game engine, Unity. The company’s market cap exceeds $2.5 billion, illustrating its significant impact on the industry.
Unity’s choice to expand in Brighton not only reflects its growth strategy but also its commitment to cultivating innovative environments. This expansion aligns with the company’s mission to empower creators worldwide.
Impact of Unity’s Presence on Local Economy
Unity’s new office is expected to contribute positively to Brighton’s economy, attracting skilled professionals and fostering local innovation.
The presence of such a prominent tech company will likely catalyse further development in the area, driving demand for high-quality office spaces and enhancing Brighton’s reputation as a tech hub.
Unity’s investment in the region signifies a strong vote of confidence in Brighton’s potential as a centre for technological advancement.
Broader Implications for the TMT Sector
The technology, media, and telecommunications (TMT) sector in Brighton is poised for growth, bolstered by investments like Unity’s.
Unity’s move highlights the increasing interest in Brighton from tech companies seeking dynamic locations outside traditional hubs like London.
As more companies recognise the advantages of establishing bases in cities with strong tech ecosystems, Brighton is set to become an increasingly attractive destination for the TMT sector.
Conclusion: A New Chapter for Unity and Brighton
Unity Technologies’ expansion into Brighton marks a significant milestone for both the company and the city’s tech community.
This move is expected to drive further growth and innovation, reinforcing Brighton’s status as an emerging centre for technology and creativity.
Unity Technologies’ expansion into Brighton marks a significant milestone for both the company and the city’s tech community.
This move is expected to drive further growth and innovation, reinforcing Brighton’s status as an emerging centre for technology and creativity.