On September 26, 2018, a significant development occurred in the realm of cloud technology. A new service has been launched within an existing eCloud range, enabling instantaneous scaling into a pool of unlimited cloud resources, tailored for businesses experiencing unpredictable spikes in demand.
In today’s fast-paced digital environment, opportunities can arise at any moment. The newly introduced service, eCloud Burst, offers businesses the ability to access additional resources instantly, ensuring their websites and applications can handle sudden traffic increases. Events such as viral marketing, influencer promotions, and social media engagements can cause unpredictable spikes in traffic, making scalability crucial for online platforms.
With the approach of significant shopping events like Black Friday and Cyber Monday, it is imperative for online retailers and booking platforms to prepare their infrastructure to handle increased demand. The solution provides a British alternative to major US-based cloud service providers, offering local businesses a reliable and scalable option.
Neil Lathwood, the Chief Technology Officer, highlighted the rapid growth of the eCloud platform, noting its annual growth rate of over 30%. He stated, ‘Burst is the first of a number of additions we are adding to the platform to deliver a new level of flexibility. It’s designed for spinning up virtual machines in an instant and removes the lead time associated with adding significant additional storage to hybrid and private cloud solutions. This platform allows clients to burst, scale and flex into a secure, dedicated network during peak periods or to create space for development work.’
This service is integrated seamlessly through the existing private network, allowing secure connections to new virtual machines. The range includes public, hybrid, and private cloud options, as well as other services like ‘drag and drop’ storage and an open-source development platform. Managed via a user-friendly client portal or an API, it employs a pay-as-you-use pricing model, ensuring cost-effective utilisation.
Lawrence Jones, the CEO, emphasised the importance of scalable infrastructure for online retailers during peak periods, remarking, ‘Online retailers can’t afford to miss opportunities during potentially lucrative peak periods because their infrastructure isn’t equipped to deal with increased traffic. Burst solves this at the click of a button. We’re giving our clients a scalable cloud with controllable costs, along with certainty around where their data is. The only options they currently have are with the likes of AWS and Azure, where you’re not sure what it’s ultimately going to cost and the SLAs and support are simply not there.’
He also pointed out that this new service is part of a broader effort to innovate and expand the platform, with more technologies set to be released in the coming months. This aligns with the company’s strategy to bolster its research and development capabilities, listening to market needs and developing new products accordingly.
The launch of this new cloud scaling service represents a major advancement in the digital infrastructure available to businesses. By providing instantaneous scalability, it ensures that businesses can confidently handle traffic surges and continue to grow without being hindered by infrastructure limitations.