Hull’s Streetlife Museum was the unconventional setting for a distinctive business networking event last Friday, where teams of local business professionals frantically searched for clues among transport exhibits.
Observers at the museum might have been puzzled by the sight, but few would have suspected it was a business networking event. Following the success of a similar event at Grimsby’s Fishing Heritage Centre, the organiser facilitated another engaging and interactive challenge. The museum served as an ideal location, allowing participants to solve intricate cryptic clues and compete for a grand prize, which included a premium chocolate and drinks package.
These events transcend mere entertainment. While navigating among trams and penny farthings, participants forge considerably stronger connections compared to traditional networking over refreshments. Rick Smith, managing director of the organising firm, noted, ‘The format of these events makes it almost impossible not to forge strong connections with other participants. Each member of a team brings their own skillset to help tackle the questions, and we’ve seen fantastic camaraderie among our attendees today and a fair amount of competitive spirit too!’
The concept for these events emerged from the organiser’s experience at conventional networking events. Despite being held in appealing venues, such events often relegated participants to uninspiring, confined rooms, limiting engagement with the location. Smith described, ‘We’ve all been to networking events with forced and awkward conversations. We wanted to create something different and fun that people actually want to attend.’
Attendance at the latest event surpassed previous turnouts, indicating broad approval among the business community. Participants not only strengthened relationships with their teammates but also had the opportunity to network further post-event. The event’s structure provided a shared experience, acting as a natural conversation starter, thereby easing interactions.
Therefore, for those weary of the traditional and often uncomfortable networking formats, these innovative events offer a refreshing alternative. Their success suggests a growing trend towards experiential and engaging professional networking. The continuous and increasing participation underlines this format’s appeal, potentially revolutionising conventional business networking.
In summary, the creative approach spearheaded by the organiser reflects a significant shift in business networking dynamics. By introducing interactive and enjoyable elements, these events not only enhance professional relationships but also redefine networking experiences.
