TROO Hospitality makes its mark in London with its first acquisition in the city.
In partnership with Immersive Hospitality, the company will manage Corus Hotel Hyde Park, a landmark establishment in the metropolis.
Salford Quays-based TROO Hospitality is marking a significant milestone with its inaugural venture presence in Central London. The partnership with Immersive Hospitality Management leads to managing the iconic Corus Hotel Hyde Park, situated at 1 Lancaster Gate, overlooking Hyde Park. Currently boasting 388 rooms, this establishment now stands as TROO Hospitality’s largest property, ready for an extensive refurbishment.
The ambitious refurbishment aims to redefine spaces within the hotel, including reconfiguring public areas and rooms. Plans reveal the introduction of direct access to a new central courtyard, alongside an innovative food and beverage offering. Flexible co-working spaces will also be integrated, catering to modern business needs and remote working trends. TROO Hospitality will closely support the project management team throughout the design and refurbishment process.
Winston Zahra, the founder and CEO of TROO Hospitality, expressed excitement over securing such a notable property. “We have collaborated closely with the ownership team to make this acquisition happen,” he stated, highlighting the group’s strategic planning efforts. Stewart Davies, COO of TROO Hospitality, emphasized the team’s extensive experience with London hotel projects, expressing pride in re-entering the London market.
Khurram Mohmand, CEO of Immersive Hospitality Management, shared his enthusiasm about this collaboration, describing the hotel as a valuable asset with immense potential. He praised the collaboration with TROO Hospitality, anticipating a promising journey in redefining the property into a fresh product over the upcoming months.
The partnership signifies a shared vision in rejuvenating this iconic site, leveraging the expertise of both parties to maximise the hotel’s potential in the competitive London market.
Beyond the Corus Hotel Hyde Park, TROO Hospitality’s portfolio is diversely spread nationwide, including The Shakespeare Hotel in Stratford Upon Avon and The Caledonian Hotel in Aberdeen. These establishments reflect the group’s adaptable management style across varied geographic locations. Notably, properties like Yotel Edinburgh and Manchester’s Stock Exchange & Hotel Football highlight TROO Hospitality’s dynamic approach in appealing to diverse customer preferences.
Several other hotels are reportedly in the pipeline, reinforcing TROO Hospitality’s objective to expand and solidify its presence within the UK hospitality market. This strategic growth aligns with the broader mission to deliver exceptional hospitality experiences and enhance brand recognition nationwide.
The acquisition of Corus Hotel epitomises this forward-thinking strategy, underscoring their commitment to excellence and innovation.
This strategic move into Central London marks a pivotal point for TROO Hospitality, setting the stage for further expansion and influence in the hospitality sector. With a well-defined vision and collaborative ethos, the future looks bright for its continued success.
The expansion of TROO Hospitality into Central London illustrates their progressive strategy in the hospitality sector. The refurbishment of Corus Hotel represents their commitment to innovation.