Matalan introduces an exciting new Halloween campaign, showcasing family fun and chaos.
- The campaign, titled ‘Trick or Treat,’ runs throughout October, centred around Matalan’s brand proposition, ‘We Get It, We’ve Got You.’
- A television advertisement highlights the festive offerings, including costumes, pyjamas, and decorations.
- Social and digital channels will feature 10-second spots, supported by in-store promotions.
- Media buying for the campaign is managed by Havas Media.
Matalan’s latest Halloween campaign captures the essence of the festive season by focusing on family-oriented fun and the delightful chaos that comes with it. Centred around their brand proposition, ‘We Get It, We’ve Got You,’ the campaign promises to cater to every Halloween need. Whether it’s costumes for children, themed pyjamas for adults, or decorations to transform homes into spooky havens, Matalan positions itself as the ultimate one-stop shop for Halloween enthusiasts.
The ‘Trick or Treat’ campaign runs through October and features a new television advertisement designed to reflect the brand’s commitment to its customers’ Halloween experiences. Charlotte Dewhurst, Director of Marketing at Matalan, expressed her excitement about unveiling the TV ad, emphasising that it showcases the “family fun (and chaos)” associated with Halloween. Her statement underlines Matalan’s dedication to providing a wide variety of products aimed at enhancing the festive experience for families.
To ensure maximum visibility, the campaign includes 10-second promotional spots that will be broadcast across various social and digital channels. These succinct ads aim to catch the viewer’s attention and direct them to Matalan’s comprehensive Halloween range. Imogen Tazzyman, Executive Creative Director at McCann Manchester, expressed confidence in their approach, noting that for many, Halloween is fun for kids but can be overwhelming for parents. Matalan aims to ease this burden by offering a broad selection of costumes and decorations, ensuring that the celebration remains enjoyable and stress-free for all involved.
Media buying for this extensive campaign is managed by Havas Media, marking a strategic partnership to ensure effective ad placement and audience reach. The collaboration seeks to maximise the campaign’s penetration across targeted demographics, ensuring that Matalan’s Halloween offerings are front and centre for potential customers.
Matalan’s Halloween campaign stands as a testament to their commitment to customer-centred seasonal celebrations.