In a significant development for the health technology sector, Degree 53 has reimagined the visual identity of Medichecks.
This overhaul aims to redefine how the online blood testing provider communicates with a broader audience, enhancing trust and accessibility.
Degree 53, a Manchester-based design agency, has spearheaded the creation of a fresh visual identity for Medichecks. This initiative was not just a cosmetic change but a strategic move to communicate the company’s core values more effectively. The new branding embodies a serious yet friendly approach, fulfilling the need for trust and togetherness amongst Medichecks’ diverse clientele.
Head of Design at Degree 53, Jade Sahota, articulated the challenge of elevating the Medichecks brand through clear and impactful visual elements. The design team focused on consolidating Medichecks’ wide range of products and services under a unified brand identity.
The revamped logo, imagery, and font choices were meticulously tailored to reflect the company’s personality. This cohesive design strategy was intended to resonate with customers, enhancing Medichecks’ position in an increasingly competitive market.
Central to this overhaul were detailed customer profiles, which were crucial for understanding the health needs and requirements of Medichecks’ target market.
By examining these profiles, Degree 53 ensured that the visuals would effectively communicate the brand’s messages. This approach aligns with Medichecks’ commitment to providing accessible health testing for everyone.
According to Jade Sahota, the project was both challenging and rewarding, ultimately elevating the Medichecks brand to new heights.
Helen Marsden, CCO of Medichecks, expressed satisfaction with the rebranding effort, highlighting its role in reaching a wider audience. The strategy involved articulating a serious yet approachable company image to build deeper connections with customers.
This transformation is expected to facilitate Medichecks’ expansion within the health tech space, enabling them to engage with a more diverse clientele.
A key aspect of the branding overhaul was to foster trust. The strategic use of visuals plays a pivotal role in cultivating customer confidence. Degree 53’s mastery in design ensured that the new identity was not only visually appealing but also trustworthy.
This was a vital component in the branding exercise, as trust is a foundational element in healthcare communications.
Medichecks’ new visual identity is a testament to creative collaboration and strategic foresight. By aligning their visual branding with customer expectations, they have set a precedent in the health technology sector.
The project stands as an example of how thoughtful design can influence brand perception, without compromising on the core values of trust and customer care.
The successful rebranding by Degree 53 offers insights into the future of health tech branding. As companies strive to connect with consumers, a well-defined brand image becomes increasingly important.
Degree 53’s innovative approach has set Medichecks on a path to greater visibility and customer engagement. By embracing a new visual identity, the company is well-positioned to thrive in the health tech landscape.