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Transformative Partnership Between ORCHA and Business Growth Hub

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ORCHA’s alliance with the Business Growth Hub marks a significant stride in health app development. This collaboration is set to invigorate Greater Manchester’s digital health innovation landscape.

With a robust assessment model and expert guidance, ORCHA ushers in new possibilities for app developers. This partnership emphasises quality and market viability, promising significant advancements in the health and care tech sector.

ORCHA’s Strategic Partnership with Business Growth Hub

On October 4th, 2017, a collaboration was forged between ORCHA and Greater Manchester’s Business Growth Hub. This alliance signifies a milestone in digital health and MedTech innovation. ORCHA, renowned for its rigorous app evaluation standards, now extends its expertise to Greater Manchester’s burgeoning tech scene. By utilising ORCHA’s comprehensive scoring model, developers can refine their health applications effectively.

This strategic partnership is grounded in a shared vision of advancing health technology. Ian MacArthur of Business Growth Hub emphasised, “Greater Manchester has a vibrant community of health app developers.” By collaborating, they aim to propel apps into new markets, ensuring that these digital innovations are both functional and successful commercially.

New Opportunities for App Developers

One of the primary goals of this partnership is to offer app developers in Greater Manchester a unique opportunity to enhance their products. For a nominal fee, developers can have their apps scrutinised via ORCHA’s meticulous 118-point review model. This detailed evaluation process highlights areas of strength and suggests improvements, ensuring that the applications are fit for purpose.

Upon completion of ORCHA’s assessment, developers receive a comprehensive report within a week. This report not only identifies areas for enhancement but also prepares the app for a broader audience through ORCHA’s various portals. Each app gains visibility among consumers and health professionals, broadening its market reach.

Expert Guidance and Resources

ORCHA’s collaboration goes beyond mere app evaluation. The partnership offers developers invaluable resources, including expert guidance and ‘top tips’ on creating effective health sector products.

Focused on key criteria such as trust, functionality, and data privacy, the advice equips developers with essential knowledge. This initiative is designed to bolster the confidence and capability of tech innovators in meeting sector expectations.

User testing, content integrity, and rigorous testing methodologies are also central components of the guidance provided. These elements are crucial in ensuring an app’s success in the health and care sector, where reliability and user satisfaction are paramount.

CEO’s Vision and Commitment

Liz Ashall-Payne, CEO of ORCHA, expressed enthusiasm about the collaboration, highlighting its potential to showcase high-quality health applications. “We wish to support Manchester’s developers by offering them a new market avenue and elevating the best health apps,” she commented.

Ashall-Payne’s commitment to providing unbiased feedback and fostering a competitive spirit among developers underscores the partnership’s core mission. Through guidance and constructive comparison, developers can enhance their products, thus participating in a thriving marketplace.

Educational Initiatives and Webinars

In addition to app assessments, ORCHA and Business Growth Hub plan to introduce a series of educational webinars. These webinars aim to deepen developers’ understanding of the healthcare app market.

The sessions will cover strategic challenges and opportunities within the sector, addressing vital topics such as app effectiveness in achieving healthcare outcomes and navigating privacy concerns.

Insights into national healthcare policies and plans concerning app usage are also part of the programme. Such information is crucial for developers looking to align their innovations with broader healthcare objectives.

The Role of Digital Health in Greater Manchester

Greater Manchester stands at the forefront of digital health innovation, bolstered by this new partnership. With a local talent pool already inclined towards health tech, the region is well-positioned to lead. The collaboration is set to enhance the reputation and capabilities of local developers.

By focusing on practical support and expert guidance, the partnership aims to foster a dynamic environment for technological growth in the health sector.

Conclusion

The union between ORCHA and Business Growth Hub is poised to revolutionise the digital health landscape in Greater Manchester. Through stringent app assessments and strategic guidance, developers are empowered to create impactful health applications that meet the highest standards of quality and reliability.


The partnership between ORCHA and Business Growth Hub heralds a new era of opportunity for health app developers. This strategic alliance not only enriches the digital health landscape but also empowers developers to generate apps that truly meet user demands.

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