Site icon Business Manchester

“Transformative Deal” as Hunter Price Makes Ecommerce Acquisition

transformative deal as hunter price makes ecommerce acquisition business manchester

Manchester’s Hunter Price International has acquired online toy retailer, BargainMax.

This deal is being described as transformative for both companies. It is expected to accelerate Hunter Price’s growth and expansion strategy following a successful year.

Acquisition Announcement

Manchester’s Hunter Price International has acquired online toy retailer, BargainMax. Described as a “transformative deal”, Hunter Price is set to accelerate its growth and expansion strategy. The group’s sales exceeded £50m in its most successful year to date.

Growth and Expansion

Hunter Price is excited about the future. The acquisition is seen as a bold move. Jeremy Winburn, Co-CEO, said, “The time has come to be braver and bolder with our brands.” He added that the company is thrilled to integrate BargainMax.co.uk into its family.

The deal will unite two talented teams, boosting collaboration and creativity. According to Winburn, it’s a perfect partnership and an excellent way to mark Hunter Price’s 15th birthday.

Financial Details and Product Development

While the exact financial terms were not disclosed, the combined entity will focus on developing and supplying products in various categories. These include Toys, Accessories, Lifestyle, Stationery, and Arts & Crafts.

Josh Eden, Co-CEO, emphasized the company’s commitment to excellence. He remarked that their actions reflect their dedication to customers, suppliers, and stakeholders.

Eden believes the acquisition will help Hunter Price unlock further potential in their brands and partnerships. With enhanced capabilities, the company aims to continue innovating and building market share.

Stakeholder Benefits

Hunter Price promises significant benefits for stakeholders. They plan to maintain an omni-channel expansion approach, focusing on insight, innovation, and commercial impact.

Eden stated, “Our stakeholders will see the benefits of our omni-channel expansion. We aim to offer more insight, innovation, and commercial impact.

Hunter Price is known for its licensed and distribution partnerships with renowned brands. These include Gabby’s Dollhouse, Squishmallows, Warner Bros, Barbie, Peppa Pig, Paw Patrol, and more.

Background of BargainMax

BargainMax has shown impressive growth. Last year, the company announced a 27% increase in sales.

Founded in 2012, BargainMax has quickly become a significant player in the online toy retail market. The company shares Hunter Price’s entrepreneurial spirit.

BargainMax’s CEO, Alex Woolfstein, expressed his pride in joining Hunter Price. He highlighted the shared consumer-centric approach of both companies.

Strategic Vision

Hunter Price believes in building for the future. Both companies share an entrepreneurial spirit and a focus on impactful consumer products.

Woolfstein said, “We’re building for the future, together as one team.” The combined efforts of Hunter Price and BargainMax are expected to drive innovation and growth.

Merging with Hunter Price allows BargainMax to leverage additional resources and expertise. This synergy aims to create significant value for both companies.

Market Impact

This acquisition aims to enhance both brands’ market presence. By joining forces, they are positioning themselves for greater market influence.

The collaborative effort is expected to generate substantial consumer interest. It’s anticipated to have a significant impact on the retail landscape.

This acquisition marks a significant step for Hunter Price and BargainMax. Their combined efforts are poised to drive future growth and innovation in the retail sector.


The acquisition marks a significant step for both companies.

Their combined efforts are expected to drive future growth and innovation in the retail sector.

Exit mobile version