Hunter Price International has successfully acquired the online toy retailer BargainMax.co.uk, furthering its expansion strategy. The deal, achieved for an undisclosed sum, marks another step in Hunter Price’s growth journey after a record year in 2023.
This acquisition strengthens Hunter Price’s market position in various retail categories, including Toys, Accessories, and Lifestyle products. It also highlights the company’s ongoing commitment to diversify and innovate within its product portfolio.
Acquisition Announcement
Hunter Price International, an Oldham-based consumer product developer, has declared the acquisition of online toy retailer BargainMax.co.uk for an undisclosed amount. This strategic move is set to fuel Hunter Price’s growth and expansion, particularly after its record-breaking trading year in 2023.
Strengthening Market Position
The acquisition bolsters Hunter Price’s presence in the retail sector, spanning categories such as Toys, Accessories, Lifestyle, Stationery, and Arts & Crafts. The company’s evolution from consumer product traders to brand owners and product licensees for global toy and entertainment brands underscores its significant growth.
Focus on Customer Satisfaction
Earlier this year, the company made a commitment to operational excellence for its customers, suppliers, and other stakeholders. This acquisition exemplifies their philosophy that actions speak louder than words, as stated by Co-CEO Josh Eden.
Co-CEOs Share Insights
He added that their omni-channel expansion strategy would offer more insight, innovation, and commercial impact to stakeholders.
Future Vision
“It’s the best 15th birthday present we could have given ourselves,” he commented, underscoring the significant timing of the acquisition.
Synergetic Partnership
Woolfstein stated, “We’re building for the future together as one team. I couldn’t be prouder to be part of this journey with Hunter Price.”
Hunter Price International’s acquisition of BargainMax.co.uk exemplifies its ambitious growth and expansion strategies. By integrating another successful brand into its fold, Hunter Price not only broadens its market reach but also enhances its ability to deliver diverse and impactful products.
As both companies bring their strengths together, the future looks promising for the enlarged Hunter Price family. This acquisition stands as a testament to their shared commitment to innovation, customer satisfaction, and market leadership.