Tony Foggett, a co-founder of the renowned digital agency now known as EM Code, announces his unexpected departure after 25 years.
- Foggett established the agency in 1999 alongside Louis Georgiou and Wini Tse, pioneering digital innovation in Manchester.
- In 2017, the agency was successfully acquired and integrated with EssenceMediacom North, enhancing its capabilities.
- Foggett expressed that his decision was challenging but necessary for personal growth and new opportunities.
- Paul Cooper, COO, acknowledged Foggett’s instrumental role in developing the agency’s strategic vision.
Tony Foggett, a pivotal figure in the digital and creative industry, has announced his decision to step down from his role at EM Code, formerly known as Code Computerlove. Having co-founded the agency in 1999 with Louis Georgiou and Wini Tse, Foggett’s leadership has been integral to its rise as a leader in digital innovation in Manchester. His departure has come as a surprise to many within the agency.
In 2017, a strategic acquisition saw Code Computerlove merge with EssenceMediacom North, which was known as MediaCom North at the time, propelling the agency to greater heights. This union was further solidified in 2023 when both entities consolidated their operations within WPP’s Manchester Campus. Foggett’s contribution to this integration has been pivotal, aligning the strategy, culture, and leadership to form a cohesive identity within the larger media landscape.
Foggett communicated to Prolific North that his decision to move on was not taken lightly. He stated, “It was a really difficult decision to make. Code is in great shape, there is a super team leading it and the capabilities it’s brought to the group are integral to EssenceMediacom’s future.” Although bittersweet, Foggett views this transition as an opportunity for new personal endeavours.
Paul Cooper, COO of EssenceMediacom North, praised Foggett’s visionary leadership. Cooper commented that over the past few years, Foggett’s influence has been critical in shaping a unique proposition that promises significant growth across the customer journey. He stated, “Tony’s departure leaves us in a great position, with Louis Georgiou continuing to drive the proposition EssenceMediacom North brings to our complete customer journey offering.”
Foggett’s departure marks the end of an era for EM Code, yet it is also the beginning of a new chapter. His legacy, characterised by his innovative spirit and leadership, will undoubtedly continue to influence the agency’s direction. He remains optimistic about the future, confident in his ability to embrace change and explore new opportunities that lie ahead.
Tony Foggett’s departure from EM Code signifies both an end and a new beginning for the agency and himself.