In a strategic move, THG Commerce has partnered with Premier Foods to support the launch of a new direct-to-consumer nutrition range. This collaboration is poised to enhance the product’s market presence and consumer reach.
Strategic Partnership for Growth
THG Commerce, part of THG Ingenuity, has collaborated with Premier Foods to support the introduction of its FUEL10K nutrition range through a direct-to-consumer (DTC) approach. Premier Foods will benefit from THG Commerce’s complete digital commerce solutions, aiming to provide a superior customer experience and drive substantial growth and awareness.
Digital Commerce Solutions
THG Commerce is renowned for offering a consolidated approach across every step of the consumer journey. Utilising its enterprise-grade technology platform and e-commerce management services, the partnership is designed to optimise the on-site experience and drive conversion rates.
Fulfilment and Consumer Demand
Additionally, FUEL10K will leverage an agile fulfilment network provided by THG Fulfil. This network is integral to supporting consumer demand and facilitating brand growth, ensuring efficient delivery systems and inventory management.
Product Range Expansion
Alongside these new offerings, FUEL10K continues to provide protein-enriched porridges, granolas, and snack bars, diversifying their health-centric product range.
Executive Insights
Sam Vince, Innovation Director at Premier Foods, highlighted the youthful and vibrant nature of the FUEL10K brand. He remarked, “We’re excited to be expanding the range of products on offer with these great tasting, nutritionally complete meal options, and to be taking them direct to shoppers via this new venture with THG Commerce.”
The partnership between THG Commerce and Premier Foods marks a significant step in expanding the reach of FUEL10K’s nutrition products. With comprehensive digital solutions and a robust fulfilment network, the collaboration is set to drive substantial growth and enhance consumer engagement.