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The transformative potential of Ocado’s robotic fruit-pickers

The transformative potential of Ocado s robotic fruit pickers

The rise of robotics within the retail sector signals a transformative shift. Online grocery leader Ocado is at the forefront, unveiling a pioneering robotic arm for fruit-picking.

This innovative arm, capable of handling delicate fruits without damage, epitomises cutting-edge technology. Developed with global academic partners, it could redefine how we approach retail logistics.

Ocado’s introduction of the ‘soft’ robotic arm marks a significant leap in automation. Designed for the sensitive task of picking fruits and vegetables, this technology ensures items are unharmed during the picking process, maintaining the quality that consumers expect. Collaborating with Technische Universität Berlin, Ocado is spearheading advancements that promise to revolutionise warehouse operations.

The collaboration brings together renowned institutions like the University of Pisa, IIT, and Disney Research Zürich. These partnerships drive the creation of adaptable robotic solutions tailored to complex retail environments.

The versatile RBO Hand 2, designed by Technische Universität Berlin, exemplifies innovation, offering a safe and cost-effective grasping solution compatible with Ocado’s automated systems.

These robots manage an impressive 48,000 items, demonstrating the potential of a fully automated grocery system ready to meet consumer demands with speed and precision.


The initiative aims to develop collaborative robots to support warehouse technicians, further underlining Ocado’s commitment to advancing robotic capabilities for improved efficiency.

By partnering with diverse research bodies, Ocado leverages a wealth of knowledge, ensuring their systems remain at the cutting edge of retail technology.

Ocado’s strategy sets a benchmark in robotic integration within the retail sector. Such advancements not only streamline operations but also pave the way for a seamless shopping experience for consumers.


As Ocado pioneers these robotic advancements, the landscape of retail logistics is poised for transformation. Their strategic partnerships and commitment to innovation signal a forward-thinking approach essential for the future. Robotic fruit-picking technology represents not just an advancement but a new era in automated retail operations.

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