Auto Trader’s relocation to Manchester has proven pivotal in its growth journey. The move addressed significant recruitment challenges.
By shifting its base, Auto Trader tapped into a rich talent pool and aligned itself with contemporary digital trends.
Auto Trader, once based in Newton-le-Willows and Warrington, struggled to attract top-tier digital talent. The company recognised the limitations imposed by its geographic location, which stifled its ability to evolve from traditional publishing to a dynamic digital enterprise. Thus began the need for a transformative change, paving the way for its relocation to Manchester.
Alison Ross highlighted the symbiotic relationship between the move and their digital strategy, noting that Manchester’s environment was conducive to this technological evolution.
While alternatives like Birchwood and Liverpool were considered, Manchester’s allure was unmatched, ensuring the company’s future dynamism.
Ross emphasised the need for unique office features, not just as gimmicks, but to create a conducive collaborative environment.
The website’s impressive traffic, with 12 million unique monthly users, further attests to its post-move success.
The diverse workforce composition is crafted to maintain equilibrium between technological advancements and market engagement.
In an era where digital presence is paramount, Auto Trader’s move and makeover were imperative to stay competitive. The Manchester office embodies the company’s digital-first mindset, crucial for futureproofing its operations.
Auto Trader’s Manchester move has been a strategic triumph, balancing talent acquisition with technological innovation.
This decision highlights the need for adaptability in business operations to meet modern digital demands.