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The Immersive Tech Briefing Embracing Virtual Reality in Sports, Education, and Healthcare

The Immersive Tech Briefing Embracing Virtual Reality in Sports Education and Healthcare

Virtual Reality (VR) is rapidly transforming various sectors, offering immersive experiences that once seemed like futuristic concepts. From sports to education, and healthcare, VR is reshaping how we interact with the world around us.

This article delves into the recent advancements in VR technology, exploring its application in sports through the BBC’s World Cup streaming, Google’s educational AR tours, Apple’s rumoured AR developments, and its growing use in healthcare settings.

VR Revolutionises Sports Viewing

The BBC’s decision to stream the World Cup in virtual reality marks a significant milestone in sports broadcasting. Sports enthusiasts can now gain an unparalleled viewing experience through the BBC Sport Virtual Reality World Cup app, available across multiple platforms.

Users equipped with devices such as iOS, Android, Gear VR, Oculus Go, and PlayStation VR, can choose between viewing the matches from a luxurious box or immersing themselves in the action behind the goals.

Google AR Expeditions: A New Learning Frontier

Google’s AR Expeditions are transforming classroom learning by immersing students in interactive, realistic environments. This technology facilitates learning by bringing subjects to life, from walking with elephants to exploring ancient artefacts.

Having been tested with a small cohort, Google is expanding its reach to all compatible Android and iPhone devices equipped with ARKit or ARCore, ensuring broader accessibility for schools.

Apple’s Foray into Immersive Tech

Apple is intensifying its efforts in the immersive tech arena, searching for 3D user interface engineers.

Rumours abound that Apple plans to launch mixed reality glasses by 2020, highlighting the company’s commitment to advancing AR technology, as emphasized by CEO Tim Cook. This positions Apple as a significant player in the realm of augmented reality innovation.

Apple’s focus on AR and VR technology integration signifies an exciting era for developers and consumers alike.

VR and Dementia Care: Rediscovering Memories

Virtu, an immersive tech company, uses VR to aid dementia patients in reconnecting with past memories. This innovative approach, inspired by Scandinavian dementia villages, employs reminiscence therapy within familiar-looking environments.

CEO Arfa Rehman notes, “Such therapies bolster cognitive stimulation and significantly enhance communication and wellbeing,” making it an engaging topic for carers and patients.

VR’s Potential in Fertility Treatment

Recent studies presented at the Euroanaesthesia congress in Copenhagen suggest that VR could play a role in fertility treatments by reducing stress and anxiety.

Conducted by Professor Fabienne Roelants, the research explores how VR sessions, including hypnosis and underwater walks, create a calming environment, potentially improving pregnancy rates in women undergoing IVF.

Although preliminary, these findings open doors to innovative, stress-reducing approaches in fertility treatments.

Cinema’s Immersive Future: From 3D to VR

The evolution of film from 3D to VR promises to immerse audiences deeper into cinematic experiences. Actor Hugo Weaving stars in ‘Lone Wolf,’ the first full-length VR movie, demonstrating VR’s potential to engage viewers fully.

Based on Joseph Conrad’s ‘The Secret Agent,’ the film integrates VR technology with a compelling narrative, inviting audiences to experience the story interactively.

The Immersive Experience

The ongoing advancements in VR and AR technologies promise transformative experiences across various sectors. From education to healthcare, and entertainment, immersive tech is increasingly becoming integral to enhancing user experiences.


As Virtual Reality continues to evolve, its impact across sports, education, and healthcare becomes more pronounced. The integration of immersive technology into everyday life is paving the way for richer, more engaging experiences, highlighting its potential to revolutionise the way we view and interact with the world.

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