The founder of the Green Man festival, Fiona Stewart, has significantly impacted both the festival scene and the local economy. Despite formidable challenges, she remains committed to retaining the festival’s independence.
As Green Man turns into one of the giants of the music calendar, Stewart explains why she has no interest in selling out, instead focusing on the festival’s economic and cultural contributions.
A Day in the Life at Green Man
At dawn during the Green Man festival, Fiona Stewart can be found driving around the picturesque Glanusk estate with her grandson. ‘I like to get up before the transition from night staff to day staff,’ she states. This ritual allows her to address issues firsthand and ensure everyone feels valued.
Despite being 64, Stewart’s energy is palpable. She insists on being visible to her team, engaging with litter pickers and waste teams. This visibility and direct engagement are key to the festival’s success.
From DIY Beginnings to a Major Festival
Green Man’s humble beginnings as a DIY one-dayer at Craig-Y-Nos Castle reflect its grassroots spirit. Stewart was called to rescue the festival in 2006, transforming it into a major event with over 400 performers and various entertainment areas.
Green Man has expanded significantly, now featuring areas like a children’s space, a book tent, and Einstein’s Garden, a science and wellness hub. Stewart’s commitment to maintaining the festival’s unique character is unwavering.
Maintaining Independence
Stewart is determined to keep the festival independent, free from corporate sponsorship. ‘Our main asset is that we’re completely independent so we can run Green Man very differently to other festivals,’ she remarks.
More than 40,000 people were on the waiting list for Green Man tickets this year. Despite this demand, Stewart refuses to increase capacity, prioritising the quality of the experience over profit. This independence allows Green Man to remain unique and responsive to its audience.
Economic Challenges and Resilience
The festival has weathered significant financial challenges, including the 2008 recession and recent effects of Brexit. Stewart remortgaged her home and borrowed from family to keep Green Man afloat.
Today, the festival generates over £10m annually, showcasing its substantial economic impact. Stewart believes the festival’s independence is crucial for its survival amidst industry challenges. ‘The challenges have been different over the years, but independent festivals like Green Man are most at risk,’ she notes.
Plans for a Permanent Base in Wales
Stewart’s vision for Green Man includes a permanent base in Wales to create jobs and opportunities year-round. Despite facing local opposition, she remains committed to this goal.
The Welsh Government’s purchase of Gilestone Farm for £4.25m had aimed to support this vision. However, plans were halted due to environmental concerns. Stewart believes in the potential economic benefits of a permanent Green Man base in rural Wales.
A Festival with a Legacy
Stewart’s long-term goal is for Green Man to leave a lasting legacy in Wales. ‘We generate £10m during the time we’re in Wales each year,’ she highlights, envisioning greater economic and social contributions if the festival had a permanent presence.
Green Man Trust, the festival’s charity arm, already works towards enriching local communities through arts development, training, and other initiatives. Stewart aims to expand these efforts to further support the local economy and community.
Conclusion
Fiona Stewart’s unwavering dedication to Green Man’s independence and local economic impact demonstrates her commitment to both the festival and the community. Her vision continues to shape Green Man’s future.
By focusing on sustainable growth and community enrichment, Stewart ensures that Green Man remains a unique and beloved festival within the music industry.
Fiona Stewart’s unwavering dedication to Green Man’s independence and local economic impact demonstrates her commitment to both the festival and the community. Her vision continues to shape Green Man’s future.
By focusing on sustainable growth and community enrichment, Stewart ensures that Green Man remains a unique and beloved festival within the music industry.