A Tees Valley start-up, Marketing Engine, has successfully secured a five-figure investment from Innovate UK after excelling in a national creative industries competition.
Based in Darlington, Marketing Engine plans to commercialise its innovative marketing attribution software, following their success in Innovate UK’s Creative Catalyst competition. This government-backed funding programme aims to support the growth of innovative businesses and increase investment in creative talent.
COO Aimee Philipson expressed excitement about the funding, stating, “We couldn’t be more thrilled to have the backing of Innovate UK – as well as the support of fantastic organisations like Innovation SuperNetwork who have helped us so much over the last few years. This funding will enable us to really take Marketing Engine to the next level and provide the missing piece in the marketing toolbox for so many businesses.”
Development work on the Innovate UK project will commence in the autumn, led by the Newcastle-based digital agency Nebula Labs. Dylan McKee, Co-founder at Nebula Labs, commented, “It’s a pleasure to be working with the local entrepreneurs behind Marketing Engine to develop some cutting-edge innovations to take their SaaS platform to the next level, incorporating next-generation technologies like AI and proliferating them to effective use in the marketing industry through an accessible toolbox, and we can’t wait to get started!”
The CEO, Kieron Goldsborough, added, “A ‘Founders’ Club’ of early-adopter agencies and marketing teams from across the UK have been feeding into the development roadmap for Marketing Engine so the market’s voice is right at the heart of our decision-making. We’re looking for companies of all sizes to join our testing panel.”
Winners of the Creative Catalyst competition receive fully funded business growth and investor-readiness support, and they join a network of peers for training, events, and pitch opportunities, bolstered by the grant funding.
Marketing Engine’s recent investment marks a significant milestone in its development, promising innovative advancements in marketing attribution technology.