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Tecmark Appoints New Search Strategy Director

Tecmark Appoints New Search Strategy Director

Tecmark, a digital marketing and SEO agency, has announced the appointment of Tino Triste as the new Search Strategy Director. With an impressive 12-year track record in digital marketing, Triste is set to bring his expertise to Tecmark’s dynamic team.

Having previously spearheaded SEO initiatives for The Co-operative Group, Triste joins Tecmark with ambitions to enhance content and outreach strategies. His appointment reflects Tecmark’s commitment to growth and innovation as it celebrates its 10th anniversary.

Tino Triste Joins Tecmark

Bringing over a decade of experience, Tino Triste steps into his role at Tecmark with a wealth of knowledge. His previous positions include senior roles at renowned media agencies like Carat and McCann Manchester, underscoring his proficiency in driving organic search results.

Triste’s recent tenure at The Co-operative Group had him at the forefront of their SEO strategy. During his three-year engagement, he played a pivotal role in the company’s rebranding efforts, significantly enhancing their digital presence.

His role at Tecmark marks a strategic move for the agency as it aims to consolidate its position in the digital marketing sphere. Triste’s insights are expected to help Tecmark’s clients command greater authority in their respective industries.

Vision for Content and Outreach

Triste is enthusiastic about the opportunity to redefine content and outreach strategies at Tecmark. His focus will be on developing search and conversion-led strategies that align with the agency’s creative edge.

He expressed his excitement about collaborating with clients in lead generation sectors, aiming to build robust business relationships and deliver strategies that are client-centred.

Richard Heyes, Managing Director of Tecmark, praised Triste’s extensive experience and shared vision, highlighting the expected benefits for both clients and the internal team.

Celebrating a Milestone

As Tecmark marks its 10th anniversary, the appointment of a new Search Strategy Director signifies a step towards future growth and innovation.

The agency reflects on a successful decade characterised by a commitment to adding genuine value to its client services.

Planning ahead, Tecmark seeks to leverage Triste’s skills to further enrich their service offerings, looking towards a future of continued excellence and client satisfaction.

Strengthening Senior Leadership

According to Richard Heyes, Tecmark experienced a strong finish to the last year and has sustained this momentum into the first quarter. This success necessitates bolstering the senior leadership team.

Tino Triste’s appointment is a response to this need, bringing fresh insights and expertise to support the agency’s trajectory of growth.

Heyes is confident that the addition of Triste will not only fortify the team but also enhance the agency’s organic search capabilities, benefiting both clients and staff alike.

A Focus on Client Success

Triste is set to implement strategies centred on client success, aiming to improve the topical authority of clients in their markets.

His approach will contribute to building a business underpinned by strong search and conversion-led strategies, ensuring clients see tangible results.

By drawing on his vast experience, Triste aims to provide a service that is passionate about delivering value and fostering client trust.

Innovative Digital Strategies

Tecmark is known for its creative approach to digital marketing, and Triste’s role will be crucial in maintaining this reputation.

With a focus on innovative digital strategies, Tecmark aims to offer cutting-edge solutions tailored to evolving market needs.

Triste’s leadership is anticipated to guide the development of pioneering methods, positioning Tecmark as a leader in SEO and content marketing.

Looking to the Future

As Tecmark looks ahead, the inclusion of Tino Triste in the leadership team is seen as a pivotal decision.

The agency is poised to build on its decade-long legacy, with a focus on driving client success and innovation in the digital marketing space.


The appointment of Tino Triste as Senior SEO Strategy Director heralds a new chapter for Tecmark. His extensive experience in digital marketing is expected to propel the agency to new heights, cementing its reputation as a forward-thinking leader in the industry.

As Tecmark continues to evolve, its commitment to delivering genuine value and innovative solutions remains steadfast, underscored by strategic investments in talent and expertise.

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