In a strategic move, the innovative tech company Immotion Group has acquired Studio Liddell, a leading creative CGI studio based in Manchester. This acquisition marks a significant expansion for Immotion into the realms of CGI and animation.
Joining forces with established creators of animation, Immotion aims to leverage Studio Liddell’s expertise to advance their virtual reality platforms across Europe and the U.S., backed by a substantial £1.3m investment.
Immotion Group’s acquisition of Studio Liddell represents a thoughtful expansion into the animation sector. Studio Liddell, known for its creative prowess, has produced beloved children’s TV shows like ‘Ranger Rob’ and ‘Cloudbabies’. With a strong portfolio, the studio is set to enhance Immotion’s offerings significantly. By utilizing their expertise in TV animation, this acquisition is poised to boost the quality and creativity of virtual reality content.
By capitalising on the tech and media boom in Manchester, Immotion strategically places itself within a thriving ecosystem. MediaCityUK serves as an ideal launchpad, brimming with opportunities and innovation.
Studio Liddell’s enduring presence in MediaCityUK will remain a hub for its creative ventures. The acquisition by Immotion promises stability and growth, ensuring the studio continues to thrive in its field.
Higginson further commented on the synergies between Immotion and Studio Liddell, indicating a collaborative approach to creating immersive and engaging VR content.
LiddellJones Ltd aims to carve out a distinct presence, providing bespoke content solutions. Their experience and reputation are expected to attract significant interest from various industries.
With vibrant opportunities, Manchester continues to support and propel companies looking to make a mark globally. The tech ecosystem is ripe with potential, drawing in talent and investment.
With strategic investment and creative synergy, both entities are well-positioned to lead innovative changes within the industry.
The acquisition of Studio Liddell by Immotion Group represents a significant development in the tech and media landscapes. This strategic move promises enhanced VR experiences.
With a bright future ahead, the collaboration is set to yield remarkable advancements in CGI and virtual reality, solidifying Manchester’s position as an innovation hub.