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Tech Start-up Envisions Global Expansion for Elderly Empowerment

Tech Start up Envisions Global Expansion for Elderly Empowerment

In a forward-thinking move, a tech start-up is setting its sights on a global expansion aimed at enhancing the lives of the elderly through innovative smart home technology.

Headed by Jonathan Burr, this venture is leveraging lessons from the automotive sector to revolutionise digital healthcare.

Jonathan Burr, a seasoned finance professional, now leads Intelesant, a Manchester-based firm behind Howz, a smart home monitoring system designed for elderly care.

Howz integrates software and hardware, including movement sensors, to establish daily behavioural patterns. Families are alerted if anomalies occur, offering reassurance and timely intervention as needed.

Drawing from his tenure at ITIS Holdings, where he spearheaded the world’s first commercial floating car data system, Burr has effectively transitioned automotive insights to healthcare.

This knowledge enables the utilisation of smart home data to monitor elderly wellbeing, mirroring the connectivity seen in vehicles.

The innovative approach at Howz identifies long-term behavioural shifts that can indicate emerging health issues, a concept Burr champions as essential.

Engagement with NHS trials and collaborations with major utility companies position Howz uniquely within the market.

These partnerships enhance the system’s capability to predict health issues, reflecting a key opportunity for global adoption.

Burr underscores the importance of these strategic alliances in navigating the complexities of healthcare integration.

Howz has forged connections with global utility companies and aims to harness these relationships for customer engagement.

The system facilitates a continuous dialogue with consumers, transcending traditional interactions limited to billing cycles.

Burr envisions these collaborations as a pathway to position Howz as a leader in the smart health monitoring domain.

Despite the promising technology, Howz faces the challenge of effectively marketing its benefits to a broader audience.

Burr is confident in the system’s potential and is optimistic about overcoming these hurdles through strategic communication.

He advocates for a focus on the tangible benefits of Howz in promoting independent living among the elderly.

Burr aspires to scale Howz globally, driven by the dual mission of profitability and societal benefit.

Engagement with international utility firms has broadened the company’s perspective on scaling opportunities.

This global vision underscores the ambition to address elderly care challenges on an unprecedented scale.

Howz stands at the forefront of integrating technology into elderly care, offering a model for future innovations.


Burr’s vision for Howz encapsulates a transformative approach to elderly care, promising significant advancements through strategic expansions and technological integrations.

With continued innovation and collaboration, Howz is poised to become a pivotal player in global health monitoring solutions.

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